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Investing.com -- TKO Group Holdings Inc (NYSE:TKO) stock jumped 7.5% following the announcement of a seven-year media rights agreement with Paramount (NASDAQ:PSKY) that will make Paramount the exclusive home of all UFC events in the United States starting in 2026.
Under the deal, Paramount will exclusively distribute UFC’s full slate of 13 marquee numbered events and 30 Fight Nights via its Paramount+ streaming platform, with select numbered events to be simulcast on CBS. The agreement has an average annual value of $1.1 billion, with payments weighted more toward the later years of the contract.
The partnership marks a significant shift in UFC’s distribution strategy, moving away from the existing Pay-Per-View model to make premium events available at no additional cost to Paramount+ subscribers. This change aims to increase accessibility for sports fans while driving subscriber growth for Paramount’s streaming service.
"This is a milestone moment and landmark deal for UFC, solidifying its position as a preeminent global sports asset," said Ariel Emanuel, Executive Chair and CEO of TKO. "Our decade-long journey with UFC has been defined by continuous growth and expansion, and this agreement is an important realization of our strategy."
UFC, the world’s premier mixed martial arts organization, hosts approximately 43 live events annually, delivering more than 350 hours of live content. The organization has approximately 100 million fans in the U.S. and reaches nearly 950 million broadcast and digital households across more than 210 countries.
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