Beamr video compression achieves up to 50% improvement for AVs
Investing.com -- Toyota Motor (NYSE:TM) North America (TMNA) reported an increase in U.S. sales for March 2025, with a total of 231,335 vehicles sold. This represents a rise of 7.7 percent on a volume basis and 11.8 percent on a daily selling rate (DSR) basis compared to March 2024. Electrified vehicle sales for the month reached 112,608, marking a 44.1 percent increase on a volume basis and a 49.6 percent rise on a DSR basis. Electrified vehicles accounted for nearly half (48.7 percent) of total sales volume in March.
For the first quarter of 2025, TMNA reported sales of 570,269 vehicles, a modest increase of 0.9 percent on a volume basis and 3.6 percent on a DSR basis from the same period last year. Electrified vehicle sales for the quarter totaled 288,796, a 39.6 percent increase on a volume basis and a 43.3 percent rise on a DSR basis, representing 50.6 percent of total sales volume.
In March, Toyota division posted sales of 196,240 vehicles, a 6.6 percent increase on a volume basis and a 10.7 percent rise on a DSR basis. For the first quarter, this division reported sales of 487,226 vehicles, a slight increase of 0.1 percent on a volume basis and a 2.8 percent rise on a DSR basis.
The Lexus division reported March sales of 35,095 vehicles, a 14.1 percent increase on a volume basis and an 18.4 percent rise on a DSR basis. For the quarter, the Lexus division reported its best-ever result with sales of 83,043 vehicles, a 5.8 percent increase on a volume basis and an 8.6 percent rise on a DSR basis.
Mark Templin, executive vice president and chief operating officer, TMNA, attributed the steady sales to improved inventory levels and new models such as the Toyota 4Runner and Lexus LX hybrid. He noted that the sales mix of electrified vehicles is increasing due to the company’s diverse portfolio of 32 electrified vehicles.
In addition to these results, TMNA highlighted that it currently offers the most electrified vehicles among any automaker, with 32 models available in dealerships across both the Toyota and Lexus brands. The company also reported the lowest incentives among full-line manufacturers.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.