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Investing.com -- UBS shifted its outlook on Europe’s beverage sector, lifting its stance on brewers while turning more cautious on spirits as it reset ratings across major companies.
The brokerage said beer producers are positioned for a recovery in 2026 as volume trends stabilize, while distillers continue to face pressure from weakening demand in the United States and China.
At the center of the changes, UBS upgraded Carlsberg, the Danish brewer, to “buy” from “neutral.”
The brokerage set a price target of DKK 1,060, implying 32% upside from its reference level of DKK 802.
UBS said Carlsberg is positioned to return to sustainable volume growth, supported by its entry into the faster-growing soft-drinks category through Britvic and increased investment in China, where selling expenses rose 14% in the third quarter.
The brokerage’s free-cash-flow estimates for the company are roughly 15% above consensus as capex moderates and revenue synergies emerge.
For AB InBev, the world’s biggest beer company, the brokerage set a price target of €68 and said volumes could return to growth from the second quarter of 2026 as conditions in Brazil and China improve.
UBS expects the company can sustain 1-1.5% annual volume growth, supporting about 13% EPS CAGR, and added that AB InBev’s existing $6 billion two-year buyback could rise to $10-11 billion if excess cash were fully returned.
For Heineken, the Dutch brewer, UBS maintained a “buy” rating with a €84 target, saying volume growth could resume in the first quarter of 2026.
The brokerage cited easier retail comparisons in Europe, improving demand in Mexico and Brazil ahead of the World Cup, strong category growth in Vietnam and India, and share gains in Africa. UBS’s EPS estimates are 5-7% above consensus, helped by consolidation of the FIFCO transaction.
In contrast, the brokerage marked a clear downshift in spirits. UBS downgraded Diageo, the world’s largest distiller, to “neutral” from “buy” and set a price target of £18.5. It said U.S. spirits sell-out trends deteriorated to 9% in September and October, with the company’s Tequila portfolio down 17% as Don Julio loses share in a declining category.
UBS expects Diageo’s North America organic sales to decline to 5% in FY26, below consensus.
The French cognac maker Remy Cointreau was downgraded to “sell,” with a price target of €33.
UBS said U.S. cognac sell-out remains down at 9%, while China faces intensified promotional pressure and potential post-holiday destocking.
The brokerage expects a transition year with muted profit growth and noted the company’s 3x net-debt-to-EBITDA ratio.
UBS kept Pernod Ricard and Campari at “neutral.” For Pernod, the brokerage projected FY26 organic revenue down at 2.6% and noted leverage rising to 3.6x.
For Campari , UBS highlighted weaker U.S. and European trends and the impact of Jamaica’s recent hurricane, though margins should benefit from lower agave costs. Campari’s price target was set at €6.2, while Pernod’s was €75.
In soft drinks, UBS reaffirmed “buy” on Coca-Cola Europacific Partners, citing strong energy-drink growth and consistent execution. It set a $105 target and pointed to combined dividends and buybacks exceeding 6% of market cap.
UBS said the sector trades at a wide valuation discount, with brewers positioned to benefit first as cyclical pressures ease, while structural challenges continue to weigh on spirits.