Apple NFC opening may challenge ApplePay dominance

Published 17/03/2025, 13:30
Apple NFC opening may challenge ApplePay dominance

On Monday, KBW shared insights on the potential impact of Apple (NASDAQ:AAPL)’s decision to open access to its iPhone’s NFC chip for third-party apps, a move that could allow digital wallet providers, banks, and retailers to offer tap-to-pay functionality. This change, announced in late summer of the previous year, raises questions about the future of mobile payments and ApplePay’s market position.

With the NFC chip opening, entities like PayPal, Cash App, banks, and merchants could potentially convert their apps into payment wallets, enabling consumers to use them as default payment methods on their phones. PayPal, with its robust $31.8 billion in revenue and strong market presence as indicated by InvestingPro data, appears well-positioned to capitalize on this opportunity. This could also allow retailers to encourage the use of their co-branded or private-label cards by incorporating tap-to-pay features into their apps.

Despite the opportunity for competitors to create a more level playing field, replicating the seamless experience of ApplePay remains a challenge. Scale is also a significant factor in the success of digital wallets. PayPal’s strong financial health score and 6.8% revenue growth demonstrate its competitive advantage in this space. Past attempts by banks and retailers to launch their own payment apps have often failed to gain traction, suggesting that convincing consumers to switch from established wallets like ApplePay, PayPal, and ShopPay may be difficult and costly.Want deeper insights into PayPal’s competitive position? InvestingPro subscribers have access to over 30 additional financial metrics and exclusive ProTips about the company’s market strategy.

The importance of an omnichannel experience, which ApplePay currently offers across in-app, in-store, and desktop transactions, cannot be overlooked. Wallets with a strong online presence, such as PayPal and ShopPay, could benefit from the NFC chip opening by expanding their reach to physical stores and offering a comprehensive payment solution. However, most banks lack a significant presence in the mobile and online payment space, which could leave them trailing behind.

Some investors see this development as a potential boost for Pay-by-Bank functionality, but the likelihood of widespread adoption in the U.S. is uncertain, given the current infrastructure of point-of-sale terminals. Network-owned open-banking applications like Mastercard (NYSE:MA)’s Finicity and Visa (NYSE:V)’s Tink may be better positioned to innovate in this area, particularly in Europe where card economics are less favorable. According to InvestingPro analysis, PayPal’s current market valuation suggests it may be undervalued, indicating potential upside as the digital payments landscape evolves.

The NFC chip opening could also inspire innovation from new digital wallet players. For instance, UK-based Curve has criticized Apple’s restrictive policies and plans to introduce Curve Pay, a wallet that could bypass the ’Apple tax’ on transactions. Curve Pay aims to offer added value by helping users maximize rewards and providing an omnichannel experience.

In other recent news, PayPal Holdings Inc (NASDAQ:PYPL). has made notable developments that investors should be aware of. The company has issued $1.5 billion in senior notes across three series, as disclosed in a recent SEC filing. The issuance includes $450 million in floating rate notes and $1.05 billion in fixed-rate notes, with varying maturity dates and interest payment schedules. Meanwhile, PayPal has appointed Joy Chik to its Board of Directors, bringing her extensive experience in technology and AI to the company as it aims to integrate artificial intelligence into its offerings.

On the analyst front, Piper Sandler has reduced its price target for PayPal to $76, maintaining a Neutral rating, following the company’s Investor Day. The firm noted PayPal’s long-term financial goals, including projected growth in transaction margin dollars and non-GAAP earnings per share by 2027. TD Cowen has kept its Hold rating with an $83 price target, citing the company’s ambitious transformation plans and a "wait and see" investor approach. RBC Capital Markets, on the other hand, has reiterated an Outperform rating with a $104 price target, highlighting PayPal’s growth potential through initiatives like expanding its modern checkout offerings and enhancing Venmo’s features.

These recent developments reflect PayPal’s strategic moves to bolster its financial position and growth trajectory. The company’s issuance of senior notes and leadership changes are part of its broader strategy to innovate and expand its market presence. Analyst assessments provide varied perspectives on PayPal’s future, with some expressing optimism about its growth prospects and others taking a more cautious stance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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