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Investing.com - B.Riley has initiated coverage on Viant Technology Inc (NASDAQ:DSP) with a Buy rating and a price target of $14.50. According to InvestingPro data, the stock currently trades at $8.66, with analysis suggesting the company is undervalued relative to its Fair Value.
The independent advertising platform has seen its shares decline approximately 57% year-to-date, compared to the Russell 2000 index’s 10% gain. B.Riley attributes this underperformance to tariff headwinds and the loss of a notable advertiser, which have reset near-term expectations. Despite these challenges, InvestingPro data shows the company maintains strong financial health with a current ratio of 2.56x and more cash than debt on its balance sheet.
Despite these challenges, B.Riley views the current valuation of approximately 5.0x FY26E EV/adjusted EBITDA as an attractive entry opportunity for investors. The firm highlights connected television (CTV) as a key growth driver, noting it accounts for roughly 45% of total advertising spend on Viant’s platform. This aligns with the company’s impressive revenue growth of 31% over the last twelve months. Get access to 13+ additional InvestingPro Tips and comprehensive analysis in the Pro Research Report.
B.Riley expects Viant’s differentiated data, unique supply paths, and expanding AI suite to support sustained double-digit ex-traffic acquisition cost (TAC) revenue growth in coming years.
The research firm also addresses competitive concerns regarding Amazon’s push into Open Internet advertising, suggesting these fears appear overblown in the near term, with Viant maintaining ample opportunity in mid-market and enterprise segments.
In other recent news, Viant Technology Inc. reported strong second-quarter earnings for 2025, significantly surpassing analyst expectations with an impressive 800% earnings per share (EPS) surprise. The company’s revenue also exceeded forecasts, contributing to a positive shift in after-hours trading. Despite these strong results, Viant’s stock experienced a slight decline during regular trading hours. JMP Securities lowered its price target for Viant Technology to $18.00 from $24.00, maintaining a Market Outperform rating. The adjustment followed Viant’s second-quarter results, with contribution ex-TAC near the midpoint of guidance and EBITDA at the high-end of guidance. Similarly, Raymond James reduced its price target to $19.00 from $20.00, while maintaining a Strong Buy rating. The firm highlighted Viant’s solid Q2 performance but noted a guidance shortfall for the third quarter due to a key client loss by one of Viant’s agency customers. Additionally, DA Davidson initiated coverage on Viant Technology with a Buy rating and a price target of $15.00. These developments reflect the latest assessments and projections from various analyst firms regarding Viant Technology.
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