Procore signs multi-year strategic collaboration agreement with AWS
Citizens JMP analyst reiterated a Market Outperform rating and $95.00 price target on Roku Inc. (NASDAQ:ROKU), currently trading at $82.17, following a new partnership announcement with Amazon (NASDAQ:AMZN). The stock has shown impressive momentum, delivering a 52% return over the past year according to InvestingPro data.
Tuesday, Roku and Amazon revealed an integration that will allow Amazon DSP advertisers to reach audiences across both Roku and Fire TV platforms, potentially improving monetization of Roku inventory.
The partnership aligns with Citizens JMP’s thesis that Roku can leverage its leading U.S. TV operating system market share to increase audience monetization through deeper demand-side platform integrations.
Citizens JMP views the Amazon partnership as significant given Amazon’s Fire TV operating system and extensive retail media data, which can enhance reach, frequency controls, targeting, and attribution capabilities for advertisers.
The firm expressed increased confidence in sustainable mid-teens platform revenue growth for Roku, citing multiple ongoing monetization catalysts including third-party DSP partnerships, Home Screen, The Roku Channel, and Roku-billed subscriptions.
In other recent news, Roku, Inc. announced an exclusive partnership with Amazon that will allow advertisers to access the largest authenticated Connected TV footprint in the U.S. through Amazon’s demand-side platform. This integration is expected to reach approximately 80 million households, enhancing advertisers’ ability to target audiences more effectively. Analysts at Loop Capital upgraded Roku’s stock rating from Hold to Buy, citing the potential financial benefits of the partnership, which are anticipated to impact results starting in 2026. BofA Securities also raised its price target for Roku to $100, maintaining a Buy rating, and noted that the new advertising solution would be available to advertisers by the fourth quarter of 2025. Citizens JMP reiterated its Market Outperform rating, highlighting Roku’s testing of new home screen features aimed at improving content discovery and navigation. Additionally, Roku shareholders approved executive compensation and the election of Class II directors during the company’s annual stockholder meeting. The appointment of Deloitte & Touche LLP as Roku’s independent registered accounting firm for the fiscal year was also ratified. These developments reflect ongoing strategic moves by Roku to enhance its advertising capabilities and governance structure.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.