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Investing.com - Under Armour, Inc. (NYSE:UAA) will part ways with basketball star Stephen Curry in 2026 following a 12-month wind down process, according to Telsey Advisory Group, which maintained its Market Perform rating and $5.00 price target on the stock. The athletic apparel company, currently trading at $4.66, is hovering just above its 52-week low of $4.35.
The final Curry signature shoe, the Curry 13, will be released in February 2026, with additional colors and apparel collaborations available through October 2026, marking the end of a partnership that began in 2013.
The Curry basketball business is expected to generate $100-$120 million in revenues in fiscal year 2026, representing approximately 10% of Under Armour’s footwear sales and about 2% of total company sales.
Under Armour formed the Curry brand in 2020 and granted the NBA star a lifetime deal in 2023, with several athletes signed under the brand, including De’Aaron Fox, whose latest signature shoe recently launched.
Telsey noted the separation is not expected to significantly impact Under Armour’s profitability, while potential suitors for the Curry brand could include Nike, Adidas, New Balance, Puma, Reebok, Anta Sports, and Li-Ning.
In other recent news, Under Armour has been the subject of varied analyst opinions. UBS raised its price target for Under Armour to $8.00 from $7.50, maintaining a Buy rating, citing the brand’s potential to be leveraged more effectively. Conversely, Evercore ISI lowered its price target to $4.00 from $5.00, keeping an Underperform rating due to concerns about the company’s profitability and guidance for fiscal year 2026. BTIG initiated coverage with a Neutral rating, acknowledging improved business discipline under current leadership but noting that results will take time. Additionally, UBS reiterated its Buy rating and $7.50 price target, expressing confidence in a strong turnaround by fiscal year 2027. The firm highlighted the enduring value of the Under Armour brand, reinforced by recent presentations at their Athletic Training & Lifestyle Innovation Day event. Meanwhile, Jefferies lowered its price target for Lululemon, drawing parallels with Under Armour’s past challenges. These developments provide a mixed view of Under Armour’s current standing and future prospects.
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