UBS raises Nike stock price target to $71 on balanced outlook

Published 19/09/2025, 11:34
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Investing.com - UBS raised its price target on Nike (NYSE:NKE) to $71.00 from $63.00 while maintaining a Neutral rating ahead of the company’s quarterly earnings report. The $106.48 billion sportswear giant, which has maintained dividend payments for 42 consecutive years according to InvestingPro, operates with strong liquidity and a moderate debt level.

The firm’s channel checks indicate Nike experienced lackluster global sales momentum through August, leading UBS to expect in-line first-quarter earnings per share results.

UBS anticipates Nike will provide implied second-quarter EPS guidance in the range of 31-48 cents, below the sell-side consensus of 49 cents, with second-quarter sales projected to decline by mid-single digits year-over-year.

The firm does not expect Nike to provide formal fiscal year 2026 guidance, noting the company has only been providing forward-quarter guidance since its first-quarter fiscal 2025 call, while tariff policies remain uncertain.

UBS believes the market already expects similar outcomes from the upcoming report, suggesting limited impact on Nike’s price-to-earnings ratio, with the options market pricing in a 7.9% move around the earnings event compared to a 6.3% historical average.

In other recent news, Nike has seen a flurry of analyst activity with RBC Capital upgrading its stock rating to Outperform, citing improvements in its running footwear and positive consumer feedback. RBC also raised its price target for Nike to $90.00. BofA Securities maintained its Buy rating on Nike, with a price target of $84.00, expecting sales improvements in the second half of the fiscal year. TD Cowen also upgraded Nike to a Buy rating, increasing its price target to $85.00 and highlighting potential earnings and cash flow growth, alongside promising data trends. Meanwhile, Nike’s stock experienced pressure following competitor Lululemon’s weaker-than-expected guidance, which raised concerns in the athletic apparel market.

In other developments, JMP Securities maintained a Market Perform rating on Snap Inc, with analyst Andrew Boone noting positive feedback from marketers about the platform’s performance. Although no specific price target was mentioned, the focus was on the sentiment of marketers towards Snap’s social media platform. These recent developments offer investors insights into the current analyst perspectives and market reactions surrounding Nike and Snap Inc .

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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