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On Friday, UBS analyst Chris Kuntarich adjusted the price target for Unity Software (NYSE:U) shares, increasing it to $30.00 from the previous $23.00, while retaining a Neutral rating on the stock. The stock, currently trading at $30.28, has shown remarkable momentum with a 30% gain in the past week and over 60% return in the last six months. According to InvestingPro data, the stock appears overvalued based on its Fair Value analysis. Kuntarich’s commentary suggested cautious optimism, acknowledging the potential of Unity Software’s strategies and recent developments, yet emphasizing a wait-and-see approach for further evidence of success.
Kuntarich noted that Unity’s recent move might seem somewhat premature, but the company’s achievements with its AI/ML (artificial intelligence/machine learning) model strategy cannot be easily dismissed. While the company maintains a healthy current ratio of 2.5 and operates with moderate debt levels, InvestingPro analysis reveals 12 additional key insights about Unity’s financial health and market position. He pointed out the potential for Unity Software to expand its reach beyond gaming advertising budgets, which could support even the most optimistic medium-term expectations.
The analyst also observed that the adoption of Unity 6 is progressing better than initially anticipated. This development, coupled with the possibility of driving revenue growth in the Create segment beyond just price increases, has led to a more favorable outlook than previously held by UBS.
In light of these factors, UBS has revised its fiscal year 2026 revenue estimates for Unity Software, forecasting an 11% year-over-year growth. However, Kuntarich mentioned that the current share price appears to already reflect a low double-digit EBITDA multiple on the company’s Growth business, based on a sum-of-the-parts (SOTP) valuation.
UBS is looking for evidence that Unity’s Vector is delivering better returns on investment for advertisers, especially as the first iOS traffic begins to interact with the model in the early second quarter of 2025. This evidence will be crucial for the firm to reassess its stance on Unity Software’s stock.
In other recent news, Unity Software has seen notable developments that may interest investors. Unity Software’s fourth-quarter earnings report and first-quarter guidance led Stifel analysts to raise their price target for the company to $35, maintaining a Buy rating. Stifel’s optimism is partly due to Unity’s upcoming Vector advertising platform update, which is expected to enhance customer return on investment. Similarly, Needham analysts increased their price target to $33, also maintaining a Buy rating, driven by anticipated improvements in Unity’s Grow business with the Vector launch.
Meanwhile, Unity has entered a collaboration with Toyota Motor (NYSE:TM) Corporation to develop the graphical user interface for Toyota’s next-generation in-car systems. This partnership aims to integrate Unity’s real-time 3D technology, potentially setting a new standard for in-car user experiences. On another front, JMP Securities maintained a Market Perform rating on Unity Software, acknowledging the company’s stable outlook and potential operational improvements under new CEO Matthew Bromberg.
Additionally, a tweet by Roaring Kitty led to increased speculative trading in Unity Software, with a spike in bullish call options. This activity is reminiscent of the meme stock phenomenon, highlighting the continued influence of social media on market dynamics. These recent developments reflect Unity Software’s ongoing strategic initiatives and market interactions.
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