Direct Digital, Green Tea launch AI venture for smart cities

Published 05/03/2025, 15:08
Direct Digital, Green Tea launch AI venture for smart cities

HOUSTON - Direct Digital Holdings, Inc. (NASDAQ:DRCT), currently trading at $0.89 per share with a market capitalization of approximately $14 million, and Green Tea Technology announced the creation of Teranexa, a joint venture that aims to supply cities with artificial intelligence (AI) platforms to improve operations and services for residents. According to InvestingPro analysis, Direct Digital operates with a significant debt burden and has seen its stock decline by over 96% in the past year. The collaboration combines Direct Digital’s expertise in data monetization and technology solutions with Green Tea’s rapid IT project deployment skills.

Teranexa’s service, described as Smart City as a Service AI solution, is designed to unify infrastructure costs and address urban challenges through a combination of hardware, software, and services. This integrated approach is intended to help municipalities manage growth and enhance livability by implementing AI solutions that are scalable and data-driven. With Direct Digital’s revenue of $94.22 million in the last twelve months and a gross profit margin of 25.22%, the company faces significant challenges ahead. For detailed insights and 15 additional ProTips about DRCT’s financial health, visit InvestingPro.

The CEOs of both parent companies expressed their visions for the venture. Mark Walker of Direct Digital Holdings sees it as an opportunity to make city operations more efficient, while Mike Little of Green Tea Technology highlighted Teranexa’s role in facilitating data-driven decision-making for municipalities.

The venture will be introduced to industry professionals at an event during SXSW on Friday in Austin, TX, as part of a soft launch. This event will serve as a networking opportunity and a platform to showcase Teranexa’s approach to city innovation.

Teranexa’s platform is expected to help cities operate more efficiently, serve residents more effectively, and create new revenue streams. It integrates infrastructure, data intelligence, AI applications, and monetization tools, enabling streamlined operations, improved services, and economic opportunities for municipalities.

The joint venture leverages the strengths of its founding companies. Direct Digital Holdings offers digital media strategies through its sell-side and buy-side advertising solutions, while Green Tea Technology is a leader in IT solutions with a focus on sustainability and innovation.

This announcement is based on a press release statement and provides a factual summary of the new joint venture’s objectives and the potential benefits it aims to deliver to cities and their constituents. Investors should note that Direct Digital’s current ratio of 0.25 indicates potential liquidity concerns, while its Altman Z-Score suggests financial distress. A comprehensive analysis of these metrics and more is available in the exclusive Pro Research Report on InvestingPro, part of the platform’s coverage of over 1,400 US equities.

In other recent news, Direct Digital Holdings has unveiled a new framework designed to guide companies in the responsible use of generative AI in the workplace. This initiative aims to help businesses develop clear policies to mitigate risks while enhancing productivity and efficiency. Additionally, the company has received an extension from Nasdaq to meet the minimum stockholders’ equity requirement, with a new deadline set for March 31, 2025. Direct Digital Holdings has also reported the sale of 389,351 shares of its Class A Common Stock, raising $503,394, and further disclosed selling 800,000 shares to New Circle Principle Investments LLC for approximately $1.64 million. These transactions were conducted under exemptions from standard registration requirements. Furthermore, the company has amended its credit agreements, involving a $5 million prepayment on revolving credit notes and securing a $6 million term loan from Lafayette Square Loan Servicing. These financial activities underscore the company’s ongoing efforts to manage its capital structure and liquidity.

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