Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Metrics to compare | DRCT | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipDRCTPeersSector | |
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P/E Ratio | −1.5x | −0.3x | 6.4x | |
PEG Ratio | 0.01 | 0.00 | 0.01 | |
Price/Book | −1.6x | 1.3x | 1.8x | |
Price / LTM Sales | 0.2x | 2.0x | 1.5x | |
Upside (Analyst Target) | - | 41.0% | 19.5% | |
Fair Value Upside | Unlock | 23.0% | 12.7% | Unlock |