FOX Advertising debuts AI-powered ad platform

NEW YORK - FOX Advertising has announced the launch of its OneFOX converged media platform, an AI-driven solution aimed at enhancing advertising effectiveness and personalization for consumers. The platform, which utilizes AdRise’s technology, integrates audience and contextual signals with analytics to optimize ad experiences across FOX Entertainment, FOX Sports, FOX News Media, and Tubi. According to InvestingPro data, FOX demonstrates strong financial health with a perfect Piotroski Score of 9, indicating excellent operational efficiency and financial stability to support this technological advancement.

The development of OneFOX began over a year ago, marking a significant advancement in the use of machine learning and large language models (LLMs) in advertising. This growth allows FOX to lead in next-gen capabilities, connecting fans and brands through AI-driven matches and inferences that focus on outcomes rather than identities. The platform also aims to advance secure data collaboration while maintaining consumer privacy. With annual revenue of $15.18 billion and a healthy current ratio of 2.5, FOX maintains strong liquidity to support its technological initiatives.

Stephano Kim, Chief Strategy and Operations Officer of FOX Ad Sales, highlighted the industry’s increasing experimentation with AI for audience modeling and advanced targeting, which improves upon traditional identity-based infrastructures. Kim emphasized the commitment to consumer data protection and the search for safer brand-consumer connection methods.

OneFOX is set to release this Upfront season, providing marketers with tools to precisely activate FOX’s portfolio across live, on-demand, and digital content. Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships, stated that the platform is the result of significant investment in next-gen solutions to maximize advertiser impact on FOX’s audience.

The platform’s key features include AI-powered planning, unified activation, and outcome-based measurement. These capabilities allow for predictive campaign strategies, holistic planning across media types, and real-time insights tied to business outcomes.

Fox Corporation, the parent company, is known for its influential news, sports, and entertainment brands, which have considerable cultural and commercial significance. The corporation continues to deliver engaging content, develop consumer relationships, and create compelling product offerings, leveraging its successful track record in the industry. InvestingPro analysis reveals the company’s strong market performance, with a 52.87% return over the last year and moderate debt levels, suggesting sustainable growth potential. For deeper insights into FOX’s financial health and growth prospects, including additional ProTips and comprehensive analysis, explore the detailed Pro Research Report available on InvestingPro.

This article is based on a press release statement from Fox Corporation.

In other recent news, Fox Corporation announced the launch of FOX One, a new streaming platform that will offer live and on-demand access to its news, sports, and entertainment content. This strategic move is set to coincide with the start of the NFL and College Football seasons, aiming to attract high viewership. Pete Distad, a former Apple TV+ executive, will lead the service, which promises advanced personalization features for users. The initiative is part of Fox’s broader strategy to reach "cord cutters" and expand its audience beyond traditional cable bundles.

Meanwhile, Sirius XM Holdings Inc. has appointed Anjali Sud, the CEO of Tubi, to its Board of Directors. Sud’s extensive experience in media and technology is expected to contribute to SiriusXM’s strategic growth. Her appointment follows the resignation of James E. Meyer, Vice Chairman of the Board, who has been with the company since 2004. CEO Jennifer Witz expressed confidence in Sud’s ability to support the company’s continued success.

These developments reflect ongoing shifts in the media landscape, with companies like Fox and SiriusXM adapting to changing consumer preferences and technological advancements.

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