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MOUNTAIN VIEW, Calif. - LegalZoom.com, Inc. (NASDAQ:LZ) announced a partnership with Design.com to provide small business owners with AI-powered logo design capabilities integrated directly into LegalZoom's platform. The collaboration aims to address the needs of entrepreneurs who are establishing their business identity. The company, which currently maintains a market capitalization of approximately $1.8 billion, appears undervalued according to InvestingPro Fair Value assessments.
According to the company, 73 percent of LegalZoom customers report not having a company logo when they form their business. The new integration allows users to create brand logos while accessing LegalZoom's formation and trademark protection services in one location. This strategic move aligns with LegalZoom's business model, which has generated impressive gross profit margins of 65.7% over the last twelve months.
Through the partnership, LegalZoom customers can view four AI-generated sample logos tailored to their business name and industry within their MyLZ portal. Users can then explore thousands of additional editable logo templates. After creating a logo, customers can protect their brand assets using LegalZoom's trademark registration service, which is supported by the company's intellectual property law firm. This service expansion comes as LegalZoom's net income is expected to grow this year, according to InvestingPro data, which offers 13 additional ProTips and comprehensive financial analysis for the company.
"Creating and protecting a strong brand logo is a critical next step after forming a business, but for many entrepreneurs this can be a daunting and expensive proposition," said Kathy Tsitovich, Chief Corporate Development & Partnerships Officer of LegalZoom, in the press release.
Alec Lynch, Founder & CEO of Design.com, stated, "We're thrilled to deepen our partnership with LegalZoom to bring our AI logo generator and suite of AI design tools to entrepreneurs everywhere."
The service is now available to LegalZoom customers, allowing them to generate logos for use on business cards, social media campaigns, promotional materials, and other business assets.
In other recent news, LegalZoom.com, Inc. has launched its embedded legal services flow, allowing business partners to integrate LegalZoom's services directly into their platforms. This new capability enhances partner platforms by incorporating LegalZoom's intake process, facilitating data sharing, and streamlining the user experience through pre-filled questionnaires. Additionally, LegalZoom's stock rating has been maintained at Market Perform by Citizens JMP, which highlights the company's strategic positioning in the legal services market. Meanwhile, JPMorgan has reiterated its Overweight rating on LegalZoom, following a significant 28% surge in its shares since the company's recent earnings report. The firm has set a price target of $12.00 for the stock.
In other developments, Logitech International S.A. announced that Prakash Arunkundrum, President of Logitech for Business, will resign on September 28, 2025, to pursue another opportunity. Logitech clarified that his departure is not related to any disagreements with the company. Mr. Arunkundrum has been a part of Logitech for over a decade, and the company acknowledged his contributions during his tenure.
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