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LONDON - Wix.com Ltd. (NASDAQ:WIX) announced Thursday that Royal Mail is now fully integrated into its Wix Shipping service, powered by its partner Shippo. The integration allows UK merchants to automate their Royal Mail shipping operations directly from the Wix dashboard. The company, which generated $1.87 billion in revenue over the last twelve months with 13% year-over-year growth, continues expanding its e-commerce capabilities despite recent stock weakness, down nearly 37% year-to-date according to InvestingPro data.
The new feature enables businesses to transition from manual Royal Mail workflows to a fully automated process, streamlining fulfillment operations. According to the company, the integration also provides exclusive pricing for merchants using the service.
"Royal Mail is a cornerstone of UK commerce, and we're making it easier than ever for our UK merchants to manage their shipping directly from Wix," said Arik Perez, Head of Wix Stores, in a press release statement.
The Royal Mail integration builds upon Wix's existing partnership with Shippo, expanding the platform's shipping capabilities for its merchant users.
Wix.com, founded in 2006, provides website creation and digital presence management services. The company offers website building, business solutions and e-commerce tools for various users including individuals, agencies and enterprises. InvestingPro analysis shows management has been aggressively buying back shares, with the company maintaining profitable operations and sufficient cash flows to cover its interest payments. Discover more insights in the comprehensive Pro Research Report, available for Wix and 1,400+ other top US stocks.
In other recent news, Wix.com has announced a strategic collaboration with PayPal to enable its merchants to utilize AI-powered shopping capabilities. This partnership allows Wix merchants to make their product catalogs discoverable on AI platforms and accept payments through PayPal's new agentic commerce solution. On the financial analysis front, Needham has reiterated a Buy rating on Wix.com, with a price target of $200, citing positive developer feedback and better adoption of Wix Studio. Similarly, Benchmark has maintained its Buy rating and a $230 price target, attributing recent stock selloffs to competitor product announcements.
Citizens has reiterated a Market Outperform rating with a $210 price target, highlighting the beta testing phase of Wix Vibe, which offers faster website creation. Meanwhile, Piper Sandler has raised its price target for Wix.com to $210 from $206, maintaining an Overweight rating due to the momentum from the Base44 acquisition. This acquisition has shown stronger-than-expected performance, surpassing initial guidance for future annual recurring revenue. These developments reflect ongoing strategic moves and analyst confidence in Wix.com’s growth trajectory.
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