Sprinklr appoints Bit Rambusch as head of global services and support

NEW YORK - Sprinklr (NYSE:CXM), a customer experience management platform provider with a market capitalization of $2.34 billion and currently trading near its 52-week high, announced Thursday the appointment of Bit Rambusch as Head of Global Services and Support, reporting directly to CEO Rory Read. According to InvestingPro analysis, the company appears undervalued based on its Fair Value calculations.

Rambusch joins Sprinklr from Philips Healthcare, where he served as Senior Vice President of Services and Solution Delivery for North America, managing a team of over 3,000 employees. Prior to Philips, he spent more than two decades in various leadership roles at Dell, focusing on services, support, product and quality management.

"With his proven track record of building and scaling world-class customer service organizations and deep technical expertise, Bit brings the operational rigor and strategic vision we believe is critical as we continue our transformation journey," said Read in a statement.

In his new role, Rambusch will oversee Sprinklr’s services and support organizations, which the company describes as vital elements of its strategy to grow its core social and marketing products while expanding its service offerings.

Rambusch, a graduate of the United States Military Academy at West Point, will be based in Austin, Texas.

Sprinklr provides AI-powered customer experience management software to more than 1,900 enterprises, including Microsoft, P&G, Samsung and 60% of Fortune 100 companies, according to the press release statement.

In other recent news, Sprinklr Inc. reiterated its fiscal second-quarter and full-year 2026 guidance, indicating that the departure of Chief Customer Officer Scott Harvey is not expected to impact its financial outlook. The company announced Harvey’s departure, effective July 7, 2025, in a filing with the Securities and Exchange Commission. Meanwhile, JMP Securities maintained its Market Outperform rating on Sprinklr with a $17.00 price target, even after the announcement of an executive departure. Stifel analysts also reiterated a Hold rating with a $10.00 price target, noting the company’s profitability gains and record free cash flow. Sprinklr plans to reinvest in artificial intelligence and go-to-market strategies later this year. During its annual meeting, Sprinklr’s shareholders elected three Class I directors to its board and approved executive pay. The company is focusing on efficiency and transitioning beyond its first-quarter restructuring activities. CEO Rory Read highlighted fiscal year 2026 as a transition period, emphasizing the need for more time to achieve significant top-line growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.