Visa launches cybersecurity advisory practice for clients

SAN FRANCISCO - Visa Inc. (NYSE:V), a $650 billion market cap giant and prominent player in the financial services industry, announced Wednesday the launch of a global Cybersecurity Advisory Practice aimed at helping clients identify and address emerging cybersecurity threats. According to InvestingPro data, the company maintains strong financial health with exceptional profitability metrics, positioning it well for this strategic expansion.

The new practice will leverage Visa’s expertise and technology investments to provide clients with risk analysis and actionable insights. The company has also appointed Jeremiah Dewey as its new global head of cyber products to lead the development of cybersecurity offerings.

According to the press release, Visa has invested $12 billion in technology and infrastructure over the past five years, including cybersecurity and fraud prevention capabilities. The new advisory practice will operate within Visa Consulting & Analytics (VCA), utilizing the company’s network of consultants, data scientists, and product experts.

Services offered through the new practice include a Payment Cybersecurity Institute for employee training, Cybersecurity Maturity Assessments to evaluate processes, and Enumeration Defense to detect and block attacks. Additional services such as threat intelligence and vulnerability testing are planned for future rollout.

"When it comes to cybersecurity and fraud prevention, proactive detection and response is key," said James Mirfin, global head of risk and identity solutions at Visa, in the press release statement.

Dewey, who has over two decades of experience in security services across private and government sectors, will focus on developing Visa’s cybersecurity products and building strategic partnerships.

The initiative aims to serve clients of all sizes, from small businesses to large enterprises, by providing scalable resources to address their specific cybersecurity needs. For investors interested in a deeper analysis of Visa’s financial strength and growth potential, InvestingPro offers comprehensive research reports with detailed metrics and expert insights, along with 10+ additional ProTips that could inform investment decisions.

In other recent news, Visa reported strong fiscal third-quarter results for 2025, exceeding analyst expectations. The company achieved an earnings per share of $2.98, surpassing the forecasted $2.84. Additionally, Visa’s revenue reached $10.2 billion, outperforming the anticipated $9.84 billion. These results indicate robust financial performance, contributing to investor confidence. Furthermore, Visa announced the expansion of its fleet payment capabilities to include Google Pay tokenization, enhancing the functionality of fleet data tags with digital payments. This development allows for seamless transmission of fleet-specific data during contactless transactions. In analyst updates, Keefe, Bruyette & Woods reiterated an Outperform rating for Visa, setting a price target of $400. The firm noted "solid trends" for the company, despite some near-term variability. These recent developments highlight Visa’s ongoing efforts to innovate and maintain strong market performance.

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