Direct Digital Holdings CEO Mark Walker sells shares worth $25,875

Published 28/03/2025, 01:00
Direct Digital Holdings CEO Mark Walker sells shares worth $25,875

Mark D. Walker, Chairman and CEO of Direct Digital Holdings , Inc. (NASDAQ:DRCT), has recently sold shares of the company’s Class A Common Stock. According to a filing with the Securities and Exchange Commission, Walker sold a total of 33,607 shares over several transactions from March 25 to March 27, 2025. The shares were sold at prices ranging from $0.75 to $0.78, generating a total of approximately $25,875. The stock, which has seen significant volatility with a 52-week range of $0.51 to $16.37, has recently surged 69% in the past week despite being down 92% over the past year, according to InvestingPro data.

The sales were executed under a 10b5-1 trading plan, which Walker had established on December 11, 2024. This plan allows company insiders to set up a predetermined schedule for selling stocks, providing a legal way to avoid accusations of insider trading.

In addition to these sales, Walker also engaged in other transactions involving Direct Digital Holdings’ securities. On March 20, he acquired 9,970 shares through the vesting of restricted stock units, and on March 26, he gained 70,000 shares through the conversion of Class A Common Units. These transactions were not part of the sales and did not involve any cash exchange.

Following these transactions, Walker holds a significant number of shares indirectly through AJN Energy & Transport Ventures, LLC, and Direct Digital Management, LLC, reflecting his continued investment and involvement in Direct Digital Holdings.

In other recent news, Direct Digital Holdings Inc. reported a significant earnings miss for Q4 2024. The company posted an earnings per share (EPS) of -$0.54, which was considerably below the forecasted $0.11. Revenue also saw a sharp decline, dropping to $9.1 million from $41 million in the same quarter of the previous year. Despite these setbacks, the company managed to improve its gross margin from 23% to 32%, indicating better cost management. Direct Digital has set a revenue guidance range of $90-110 million for 2025, with expectations of strong growth in the latter half of the year. The company is focusing on direct connections and alternative revenue pathways to drive future profitability. CEO Mark Walker emphasized the company’s focus on the middle market and strategic initiatives aimed at optimizing supply path efficiency. The company continues to work on rescaling its operations and strengthening its business model amidst these challenges.

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