Direct Digital Holdings president sells $18,556 in stock

Published 19/03/2025, 23:46
Direct Digital Holdings president sells $18,556 in stock

Keith W. Smith, President of Direct Digital Holdings , Inc. (NASDAQ:DRCT), has recently sold shares of the company according to a recent SEC filing. The sales come as the stock has declined 97% over the past year, with InvestingPro data showing the company’s market capitalization now stands at just $12.7 million. On March 17, 2025, Smith sold 8,657 shares at an average price of $0.73 per share, with prices ranging from $0.65 to $0.79. On March 18, he sold an additional 5,125 shares at $0.80, with trades executed between $0.80 and $0.83. Finally, on March 19, Smith sold 10,171 shares at the same average price of $0.80, with prices ranging from $0.76 to $0.83. The total value of these transactions amounts to $18,556. According to InvestingPro analysis, the company currently shows weak financial health with significant debt burden and rapid cash burn. Subscribers can access 14 additional key insights about DRCT’s financial condition through the Pro Research Report. Following these sales, Smith holds 72,211 shares indirectly through SKW Financial LLC. The company’s next earnings report is due on April 1, 2025, with analysts having recently revised their earnings expectations downward.

In other recent news, Direct Digital Holdings announced the sale of 389,351 shares of its Class A Common Stock, generating $503,394 in cash after discounts. This transaction, disclosed in an SEC filing, was conducted under an Equity Reserve Facility with New Circle Principle Investments LLC. Additionally, Direct Digital Holdings received an extension from Nasdaq to regain compliance with the minimum stockholders’ equity requirement, with the new deadline set for March 31, 2025. This extension follows a deficiency letter received in October 2024. The company also unveiled a new guide titled "Practical Generative AI Use Cases & Tools for Agencies," aimed at helping advertising agencies integrate AI into their operations. Furthermore, Direct Digital Holdings, in collaboration with Green Tea Technology, launched Teranexa, a venture focused on providing AI platforms for smart city initiatives. Lastly, the company released a "Framework for Employee Generative AI Usage Policy" to guide businesses in responsible AI adoption, addressing risks like data breaches and reputational damage.

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