Procore signs multi-year strategic collaboration agreement with AWS
Direct Digital Holdings (NASDAQ:DRCT) President W Keith Smith sold a total of 44,242 shares of Class A Common Stock in three separate transactions, according to a Form 4 filing with the Securities and Exchange Commission. The sales come as the company’s stock, currently trading at $0.55, has declined over 65% year-to-date. According to InvestingPro analysis, the stock appears undervalued at current levels. The sales, which amounted to approximately $22,733, occurred between July 21 and July 23, 2025, with prices ranging from $0.51 to $0.52. These prices represent a significant decline from the stock’s 52-week high of $6.59. InvestingPro data shows the company’s market capitalization currently stands at just $10.17 million, with analysts identifying significant price volatility as a key characteristic.
On July 21, Smith sold 16,987 shares at a weighted average price of $0.52 per share. The following day, July 22, he sold 15,321 shares at a weighted average price of $0.51 per share. The final sale occurred on July 23, with 11,934 shares sold at a weighted average price of $0.51 per share.
The sales were executed under a pre-arranged 10b5-1 trading plan adopted by Smith on December 12, 2024. Following the transactions, Smith indirectly owns 61,050 shares through SKW Financial LLC, and directly owns 66,370 shares.
In other recent news, Direct Digital Holdings reported its Q1 2025 earnings, surpassing expectations with an EPS of -$0.35 compared to the forecasted -$0.41. However, the company’s revenue fell short, reaching only $8.2 million against an anticipated $16.25 million. Despite this revenue miss, investors reacted positively due to strategic cost management and future guidance. Additionally, Direct Digital Holdings disclosed the sale of 2,300,000 shares of its Class A Common Stock, generating $1,387,015 in cash proceeds. This transaction was executed with New Circle Principal Investments LLC, leveraging exemptions from registration requirements under the Securities Act. Meanwhile, the company received a notice from Nasdaq regarding non-compliance with the minimum bid price requirement, as its stock has closed below $1.00 for 30 consecutive business days. Direct Digital has until November 10, 2025, to regain compliance by maintaining a closing price of $1.00 or higher for at least 10 consecutive business days. If successful, the company will continue to be listed on the Nasdaq exchange.
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