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Director Brian Halligan of Hubspot NASDAQ:HUBS, a $25 billion market cap company with impressive gross margins of 84.5%, sold 8,265 shares of common stock on October 21, 2025, at a price of $446.98, totaling approximately $3.69 million. The transaction comes amid a challenging year for HUBS, with the stock down 37% year-to-date.
Halligan also exercised options to acquire 263 shares of Hubspot stock at a price of $383.13, for a total value of $100763. Following these transactions, Halligan directly owns 513,466 shares of Hubspot. According to InvestingPro, the company shows several promising indicators despite recent market volatility.
The transactions were executed under a pre-arranged 10b5-1 trading plan adopted on March 3, 2025. With earnings due in 13 days, investors can access comprehensive analysis and Fair Value estimates through InvestingPro’s detailed research reports.
In other recent news, HubSpot Inc reported record deal activity in the third quarter of 2025, achieving the highest quarterly net new business on record. Stifel has adjusted its price target for HubSpot to $600 from $650, maintaining a Buy rating, after gathering mixed feedback from HubSpot Elite partners. Meanwhile, Cantor Fitzgerald has reiterated its Overweight rating and a $775 price target, citing HubSpot as a premier software asset trading at historically low profitability multiples. Cantor Fitzgerald’s discussions with RevPartners’ COO highlighted strong third-quarter demand and a promising outlook for the fourth quarter. Additionally, Oppenheimer continues to support HubSpot with an Outperform rating and a $750 price target, despite new competition from OpenAI’s marketing tool. The firm acknowledges the competitive pressures but remains optimistic about HubSpot’s positioning. These updates reflect recent developments in HubSpot’s business landscape and market perceptions.
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