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William P. Brown, Group President for U.S. and Canada at Marriott International Inc. (NASDAQ:MAR), executed several transactions involving the company’s Class A Common Stock on February 21, 2025. Brown sold a total of 12,642 shares at an average price of $285.63 per share, amounting to approximately $3.6 million. The transaction comes as Marriott, currently valued at $76.5 billion, maintains a "GOOD" financial health score according to InvestingPro analysis. This sale was part of a series of transactions that also included the acquisition of shares through stock appreciation rights.
In addition to the sale, Brown acquired 25,030 shares at prices ranging from $284.94 to $285.23, valued at approximately $7.42 million. The transactions also involved the withholding of shares to cover tax obligations and exercise prices, resulting in a net acquisition of shares.
Following these transactions, Brown’s direct ownership stands at 17,666 shares of Marriott’s common stock.
In other recent news, Marriott International reported its fourth-quarter 2024 earnings, surpassing analysts’ expectations with an adjusted earnings per share (EPS) of $2.45, exceeding the forecast of $2.37. Revenue also outperformed projections, reaching $6.43 billion compared to the anticipated $6.37 billion. This strong performance was attributed to higher franchise fees and lower than expected Selling, General, and Administrative (SG&A) expenses. Following this, Stifel analysts raised their price target on Marriott shares to $295, up from $283, while maintaining a Hold rating, recognizing the company’s robust quarterly results. Similarly, Mizuho (NYSE:MFG) Securities increased their price target for Marriott to $293 from $246, although they kept a Neutral rating, citing concerns over future earnings growth compression.
Marriott’s financial report highlighted a 7% increase in gross fee revenues and adjusted EBITDA, with the company expanding its luxury portfolio and digital transformation efforts. The firm projects a net rooms increase of 4-5% in 2025. Meanwhile, Truist Securities maintained a Buy rating on Marriott Vacations Worldwide, with a price target of $142, addressing concerns over timeshare fees which are expected to remain consistent in 2025. Truist also emphasized the flat nature of these fees year-over-year, considering them primarily fixed.
These developments reflect Marriott’s strategic initiatives and market performance, with analysts providing varied outlooks on the company’s future growth potential. The company has been actively investing in technology and expanding its portfolio, which could play a significant role in its growth trajectory.
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