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In a recent transaction, Anthony J. Wood, the CEO and Chairman of the Board of Directors at Roku , Inc. (NASDAQ:ROKU), sold a significant portion of his holdings in the company. According to the SEC filing, Wood sold shares amounting to approximately $2.2 million. The shares were sold at prices ranging from $84.823 to $91.1638 per share on February 10, 2025. The transaction comes as Roku’s stock has shown significant momentum, with InvestingPro data showing a remarkable 58.41% price return over the past six months.
The sales were executed through the Wood 2017 Revocable Trust, with the transactions being part of a pre-arranged trading plan under Rule 10b5-1. Following these transactions, Wood retains ownership of 26,538 shares in this trust. Additionally, he holds shares in other trusts and directly, totaling several hundred thousand shares. With Roku’s current market capitalization of $12.28 billion, these holdings represent a substantial stake in the streaming platform company.
This move comes as part of a broader strategy by Wood to manage his holdings in the company, and it reflects ongoing activity in his portfolio. Investors may see this as part of routine financial planning, but it also underscores the importance of monitoring executive transactions for potential insights into company leadership’s outlook. For deeper insights into Roku’s valuation and financial health metrics, including 10 key ProTips and comprehensive analysis, check out the full research report available on InvestingPro.
In other recent news, Roku Inc. continues to hold strong in the market, as highlighted by several analyst firms. JMP Securities maintains its Market Outperform rating on Roku with a steady price target of $95.00, citing the company’s sustained status as the leading streaming platform in the U.S. and its successful monetization strategies as key factors. Similarly, Benchmark analysts reaffirmed their Buy rating on Roku with a steadfast $100.00 price target, focusing on the potential for substantial revenue growth through third-party demand-side platform integrations and the expansion of home screen monetization efforts.
Wolfe Research also reiterated an Outperform rating on Roku, maintaining a $93.00 price target. The firm emphasized the potential of Roku’s Platform segment, forecasting a free cash flow (FCF) of approximately $600 million for fiscal year 2026, which is above consensus expectations.
In addition to these ratings, Roku announced that it has surpassed 90 million streaming households, solidifying its position as a leading TV operating system in North America. These developments highlight the continued growth and resilience of Roku in the competitive streaming market.
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