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Roku , Inc. (NASDAQ:ROKU) CFO Jedda Dan sold 1,500 shares of Class A common stock on July 10, 2025, at a price of $91.00, totaling $136,500. The transaction comes as the stock, currently trading near $90.25, shows strong momentum with a 44% gain over the past year. According to InvestingPro analysis, the stock’s RSI indicates overbought territory. following the transaction, dan directly owns 79,132 shares of roku.
the sale was executed under a pre-arranged 10b5-1 trading plan.
In other recent news, Roku Inc. has seen several significant developments. KeyBanc upgraded Roku’s stock rating to Overweight, citing potential growth in advertising and a favorable position in the connected TV market. The firm projects a 43% compound annual growth rate in EBITDA from 2024 to 2027. Needham also raised its price target for Roku to $100, highlighting improvements in labor productivity, with revenue per employee rising 34% from 2021 to 2024. Additionally, Citi increased its price target to $84 following Roku’s new partnership with Amazon (NASDAQ:AMZN), which aims to enhance advertising capabilities on Roku’s platform. Benchmark reiterated its buy rating with a $130 price target, emphasizing the strategic importance of the Amazon partnership. Citizens JMP maintained a Market Outperform rating, noting Roku’s strong market penetration and potential for platform monetization improvements. These recent developments underscore Roku’s ongoing efforts to strengthen its position in the streaming and connected TV space.
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