Roku CFO Jedda Dan sells $75,000 in stock

In a recent transaction disclosed by Roku , Inc. (NASDAQ:ROKU), Chief Financial Officer Jedda Dan sold 1,000 shares of the company’s Class A common stock. The shares were sold at a price of $75.00 each, amounting to a total transaction value of $75,000. The stock has since climbed to $78.30, marking a notable 15.5% gain over the past week. According to InvestingPro data, Roku maintains a strong balance sheet with more cash than debt and a healthy current ratio of 2.62x. Following this sale, Dan retains ownership of 68,843 shares. The transaction was executed under a pre-arranged 10b5-1 trading plan, which allows insiders to set up a schedule for selling stocks to avoid potential conflicts of interest. For deeper insights into Roku’s financial health, valuation, and 7 additional key ProTips, explore the comprehensive analysis available on InvestingPro.

In other recent news, Roku Inc. has been the focus of several analyst reports highlighting its financial performance and strategic initiatives. Benchmark analysts increased their price target for Roku shares from $100 to $130, maintaining a Buy rating. This adjustment follows Roku’s impressive 25% year-over-year growth in platform revenue in the last quarter of 2024, surpassing optimistic forecasts. Similarly, Jefferies upgraded Roku’s stock rating from Underperform to Hold, raising the price target to $100 due to Roku’s platform growth and improved fill rates.

Citi analysts also raised their price target for Roku from $70 to $103 while maintaining a Neutral stance, noting the company’s efforts to enhance fill rates and subscription revenue. Guggenheim analyst Michael Morris maintained a Buy rating, citing Roku’s strategic focus on monetization and third-party partnerships, despite lowering the price target to $100. Citizens JMP analyst Matthew Condon reiterated a Market Outperform rating with a $115 price target, emphasizing Roku’s dominance in the streaming platform market and increased engagement on The Roku Channel.

These recent developments reflect growing investor confidence in Roku’s ability to capitalize on streaming trends and advertising opportunities. Analysts have noted Roku’s strong market position and strategic initiatives aimed at improving profitability and market penetration. The company’s guidance for platform growth and EBITDA has also contributed to positive sentiment among investors.

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