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In a recent transaction filed with the Securities and Exchange Commission, Kelli Keough, Executive Vice President at SoFi Technologies, Inc. (NASDAQ:SOFI), sold 9,185 shares of the company’s common stock. The transaction, executed on February 20, 2025, was conducted under a Rule 10b5-1 trading plan that Keough adopted in May 2024.
The shares were sold at a weighted average price of $15.4275, with the total transaction amounting to $141,701. The sale price ranged from $15.14 to $16.02 per share. Following this transaction, Keough holds 169,626 shares of SoFi Technologies.
This sale is part of a pre-established trading plan, allowing executives to sell shares at predetermined times to avoid potential conflicts of interest.
In other recent news, SoFi Technologies reported its fourth-quarter earnings for 2024, surpassing analysts’ expectations with an earnings per share (EPS) of $0.05, compared to the forecasted $0.04. The company also delivered higher-than-expected revenue of $734.13 million, exceeding the anticipated $669.17 million. This marks SoFi’s first full year of GAAP profitability, with a record adjusted net revenue of $260 million, representing a 26% year-over-year increase. In addition to these financial milestones, SoFi’s member base grew significantly, surpassing 10 million. The company also announced a new co-brand card venture, partnering with a major hotel chain, which BTIG analyst Vincent Caintic noted as a significant step for SoFi in entering a potentially large growth market. Despite these positive developments, BTIG maintained a Neutral rating on SoFi stock, suggesting potential challenges for competitors like American Express (NYSE:AXP) and Affirm. Looking forward, SoFi aims to add at least 2.8 million members in 2025 and projects adjusted net revenue between $320 million and $327.5 million. The company continues to focus on expanding its financial services and technology platforms, which accounted for 47% of its adjusted net revenue.
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