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IRVINE, Calif.— Viant Technology Inc. (NASDAQ:DSP), a digital advertising company with a market capitalization of $1.54 billion, saw its Chief Financial Officer Larry Madden recently sell a significant portion of his holdings in the company. The sale comes as the stock has delivered an impressive 179% return over the past year, according to InvestingPro data. According to a recent filing with the Securities and Exchange Commission, Madden sold 14,284 shares of Viant Technology’s Class A common stock on February 5, 2025. The shares were sold at a weighted average price of $23.12, with transactions occurring at prices ranging from $22.74 to $23.44. This sale, which was executed under a prearranged Rule 10b5-1 trading plan dated May 9, 2024, amounted to a total value of $330,234. Following this transaction, Madden retains ownership of 344,340 shares in the company. The sale occurs as InvestingPro analysis indicates the stock is trading near its 52-week high, with technical indicators suggesting overbought conditions. Investors seeking detailed valuation metrics and 14 additional ProTips can access the comprehensive Pro Research Report available on InvestingPro.
In other recent news, Viant Technology Inc. has made several strategic moves. The company announced a partnership with TransUnion (NYSE:TRU) to enhance its identity resolution capabilities, aiming to address signal loss in digital advertising. Viant’s identity solution now matches identities to 95% of U.S. adults, thanks to the integration of TransUnion’s TruAudience data. Additionally, Viant has entered into a strategic partnership with the Association of National Advertisers (ANA), which represents more than 1,600 companies, to contribute to shaping the advertising landscape.
Viant has also received attention from JMP Securities and Canaccord Genuity, with both firms raising their price targets for the company. JMP Securities cited Viant’s consistent strong performance and its ability to capture more of the mid-market share as reasons for the upgrade. Canaccord Genuity mentioned the company’s investment in artificial intelligence (AI) tools, including ViantAI, as a potential source of incremental revenue.
These recent developments also include Viant’s successful market execution and the strategic positioning of its products. The company’s advancements in identity resolution are part of its broader commitment to innovation in digital marketing, as demonstrated by the development of ViantAI, its autonomous advertising solution. Viant’s strong execution and the anticipated positive impact of ViantAI on the company’s growth prospects have been central to the positive outlook from analysts.
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