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Vera Bradley , Inc. (NASDAQ:VRA), a renowned name in the fashion industry, has completed the acquisition of Pura Vida Bracelets, a lifestyle brand known for its handcrafted bracelets and accessories. The transaction was finalized on Monday, with the details disclosed in an 8-K filing with the Securities and Exchange Commission (SEC). The acquisition comes at a challenging time for Vera Bradley, which has seen its stock decline by over 66% in the past year, currently trading near its 52-week low of $2.15.
The acquisition agreement between Vera Bradley Holdings, LLC, Creative Genius, LLC, and Project Aster Acquisition, LLC, was first announced on March 11, 2025. According to the filing, Vera Bradley Holdings sold 100% of Creative Genius, which operates under the Pura Vida Bracelets brand, to Project Aster Acquisition, LLC. InvestingPro data reveals the company maintains a strong liquidity position with a current ratio of 2.84, though it operates with a significant debt burden.
Pura Vida Bracelets has carved out a niche in the fashion accessories market with its unique, artisanal products that resonate with a broad consumer base, particularly among younger demographics. The brand’s commitment to craftsmanship and its socially conscious business model have been key factors in its success.
Vera Bradley’s acquisition of Pura Vida Bracelets aligns with its strategic goals of diversifying its product offerings and expanding its reach into new consumer segments. The acquisition is expected to enhance Vera Bradley’s portfolio and strengthen its position in the lifestyle accessories market.
The financial terms of the deal have not been disclosed in the 8-K filing. However, the completion of this acquisition is a significant move for Vera Bradley as it continues to evolve and adapt to the changing landscape of the retail sector.
This news is based on the latest SEC filing and provides investors with updated information on Vera Bradley’s business activities. The acquisition marks a new chapter for the company as it seeks to leverage Pura Vida Bracelets’ brand equity and growth potential in the global fashion accessories market. With a market capitalization of $62.6 million and trading at just 0.35 times book value, InvestingPro analysis suggests the stock may be undervalued. Investors seeking deeper insights can access comprehensive financial analysis and 15 additional ProTips through InvestingPro’s detailed research reports.
In other recent news, Vera Bradley Inc. reported its fiscal fourth-quarter 2025 earnings, revealing a significant miss in both earnings per share and revenue compared to analyst expectations. The company posted an EPS of -$0.30, well below the forecasted $0.055, and revenue reached $99.96 million, falling short of the anticipated $110.86 million. This performance marks a 25% decrease in revenue compared to the previous year, with a gross margin decline from 52.3% to 45.7%. Vera Bradley also announced plans to target $20 million in cost savings for fiscal 2026. The company has signed a purchase agreement to sell its Pura Vida business, expecting to close the sale by the end of the first quarter. For fiscal 2026, Vera Bradley projects consolidated net revenues of approximately $280 million and an expected gross margin of 52.5%. The company aims to reduce SG&A expenses to about $155 million and anticipates an operating loss of around $6 million. CEO Jackie Ardrey emphasized the company’s strategic focus on stabilization and long-term growth.
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