Earnings call transcript: Fiskars Q1 2025 sees EBIT rise despite EPS drop

Fiskars Group reported its Q1 2025 financial results, showcasing an increase in EBIT and EBIT margin, despite a year-over-year decline in comparable earnings per share (EPS). The company’s stock saw a slight dip of 0.42% following the announcement, trading near its 52-week low of $15.37. With a market capitalization of $1.28 billion, Fiskars continues to focus on innovation and market expansion, with significant growth in direct-to-consumer sales and successful product launches. InvestingPro data reveals the company maintains a strong dividend tradition, having paid dividends for 34 consecutive years.

Key Takeaways

• EBIT increased by €1.7 million, with a 300 basis point rise in the EBIT margin.
• Comparable EPS decreased year-over-year, reflecting some financial challenges.
• Fiskars expanded its circularity in net sales from 15% to 27%.
• The company is diversifying sourcing and increasing direct-to-consumer growth by 9%.
• U.S. market remains strong, contributing 30% of group net sales.

Company Performance

Fiskars demonstrated resilience in Q1 2025 with a notable increase in EBIT and EBIT margin, despite a decline in comparable EPS. According to InvestingPro analysis, the company maintains strong financial health with a current ratio of 1.55, indicating solid liquidity. The company continues to navigate challenging market conditions, particularly in China, while capitalizing on growth opportunities in the U.S., Finland, and Germany. The completion of its business separation into Fiskars and Vita marks a strategic milestone aimed at enhancing brand focus and operational efficiency. Based on InvestingPro Fair Value calculations, the stock currently appears slightly overvalued.

Financial Highlights

• Revenue: Up 1.7% on a currency-neutral basis, 3.2% in reporting currencies.
• EBIT: Increased by €1.7 million.
• EBIT Margin: Improved by 300 basis points.
• Comparable EPS: €0.4, down year-over-year.
• Free Cash Flow: Negative, but improved by €2.7 million from the previous year.

Outlook & Guidance

Fiskars maintains its 2025 guidance of improved EBIT, focusing on mitigating direct tariff impacts through strategic sourcing diversification and productivity initiatives. The company plans to showcase its Vita business at an upcoming investor event in Copenhagen on May 21.

Executive Commentary

CEO Natalie Alstrem emphasized the company’s strong market position and commitment to addressing tariff challenges. "We come from a position of strength," she stated, highlighting Fiskars’ strategic initiatives to protect shelf space and improve gross margins.

Risks and Challenges

• Supply chain disruptions and tariff impacts, particularly in the U.S. market.
• Declining consumer sentiment in China, affecting sales.
• Maintaining cost efficiencies amid increased marketing investments.
• Balancing price adjustments with market competitiveness.
• Ensuring successful diversification of sourcing beyond China.

Q&A

During the earnings call, analysts inquired about Fiskars’ sourcing strategies beyond China and potential price adjustments in response to tariff challenges. The company reiterated its focus on gross margin improvement and ongoing discussions with U.S. customers to mitigate adverse impacts.

Full transcript - Fiskars Oyj Abp (FSKRS) Q1 2025:

Nora Hottola, Investor Relations, Fiskars Group: Hello, and welcome to Fiskars Group’s Q1 results webcast. I’m Nora Hottola from Fiskars Group’s Investor Relations, and I’m here with our President and CEO, Natalie Alstrem and CFO, Jussi Sietane. So to kick things off, Nathalie will first take you through the key highlights of the quarter, after which, Jussi will go through the financials. Nathalie will then tell more about business area performance, after which both Yossi and Natalie will spend some time to discuss the impact of tariffs as well as our guidance for 2025. After the presentations, we will have time for your questions.

As usual, you will be able to already type in your questions in the chat during the presentations. And this time, we also have the possibility to take your questions through the telephone line. So if you wish to do so, you can find instructions in our results release published earlier today. With this, I hand over to you, Natalie.

Natalie Alstrem, President and CEO, Fiskars Group: Thank you, Nora. And from my side, welcome to this Q1 announcement. I’m really proud to stand here and talk about Q1 because we really come from a position of strength. We had in Q4, we had the all time high Q4 in terms of EBIT. And now we go into Q1 with also having a very strong Q1.

This is the first time we’ve grown since the mid-twenty twenty two after the Ukraine war started. There’s been a lot of actions, and I’ll talk about that later, that we have done to really start to drive this organic growth. And we also saw the EBIT growing. A true joy is also that our own channels, our D2C, so our own retail and our own e com is growing at 9%. That’s a healthy growth.

And that really shows the strength of our brands that they are growing so much in our own channels. The business separation that we announced in October, that is already online January. We started operationally to drive the company as in two legal owned entities, Fiskars and Vita. Now to fulfill the separation of the business areas, we are still setting up the legal entities, but operationally, we are already working like this. And then finally, on the guidance.

We keep the guidance for 2025 intact despite the headwinds of tariffs that we are seeing. And as Nora was saying, we have a section later in this presentation where we are going to talk about our guidance and the impact of tariffs and what we are doing to mitigate it. So we are seeing our guidance for the year to stay at the we expect the EBIT to be improving from last year’s level. And with that, I hand over to Jossi.

Jussi Sietane, CFO, Fiskars Group: Thank you, Natalie. First, some highlights now on our financials here. As Natalie mentioned, we had a good start for the year. Net sales up 1.7% on currency neutral basis, 3.2 in reporting currencies. Both PAs were growing and that’s something that we haven’t seen that since Q2 twenty twenty two.

EBIT up €1,700,000 and EBIT margin up 300 basis points here. One thing what we have and I get back to that more in detail is that gross margin went down 80 basis points here. Cash flow, free cash flow was negative as practically always is in Q1. Now it was €2,700,000 better versus a year ago. Earnings per share on comparable basis was €04 down versus last year.

This is mainly due to our financing items there, especially when it comes to FX changes. However, cash earnings per share was up €04 When we informed about this BA split and had more independent role of our BAs, at the same time we promised that we are increasing transparency how we are reporting these BAs. This is the first time we are now reporting business area specific gross margins. So what you can see here, the green line represents quarterly gross margin what we have potent wheat on the left and then Fiskars on the right. And orange line is our rolling twelve months basis.

As said, VITA gross margin up 90 basis points here, mainly driven by channel mix changes. So strong growth in D2C 9% up, e commerce 10% and retail 9% there. But also within D2C, we were able to increase gross margins. So that’s the main driver of this 90 basis point improvement what we had in Wit. Fiskars was down 160 basis point versus Q1 twenty twenty four.

I would say that this is more from unsustainable high level what we had in Q1 twenty twenty four. On longer term, this is very much in line what we typically have had gross margin in Q1 quarters there in Fiskars. On longer term, if we take this rolling twelve months trend what we had, the last three years we have succeeded to improve gross margin in VITA by two thirty basis points and almost 400 basis points in fiscal. So this being the driver of our further profitability, I would say it’s coming from very sustainable sources. Then on Q1 EBIT, I mentioned, it was up €1,700,000 I’d say good mix of further investments.

When we came out with our Q4, we said that this year we are committing invest in demand creation mainly in marketing there to support new categories, new product launches, new innovations. We continued that now or started that now in Q1. So marketing expenses were up almost €5,000,000 there. And the good thing is that we were able to fund this investment organically. Volume growth what we had as well as further efficiencies there when it comes to our SG and A, they contributed so that we were able to invest back.

If you wonder what is this other income increase there, that’s those realized FX hedges what we had now in Q1. On cash flow, as it’s following now our typical historical pattern what we had Q1 typically negative here. Now the big changes versus last year Q1 is net working capital. It went up versus last year by €17,000,000 The main driver being inventories. Long term, if you take our last twelve months cash flow what we have, it remains flat at roughly €85,000,000 Our net debt EBITDA as well following the historical trend or seasonal trend what we have.

Net debt EBITDA was 2.9 now in Q1, slightly downwards last year same period. Also an increase what we have from year end was slightly less than a year ago what we had in the same period. As said, this is following our seasonal trend. So typically, are peaking up at the beginning of the year. And then when our strong cash flow quarters like Q4 and also partially Q3 are coming in, then we are getting back to more normalized level closer to our target of 2.5.

With that, I get back to you, Natalie.

Natalie Alstrem, President and CEO, Fiskars Group: Thank you, Jussi. So then looking into our now independent business areas and their performance. We start with Witte. Witte grew in Q1, like Fiskars as well. And the driver behind the growth was really those strong brands, especially Roel Copenhagen and Moomin, who also last year in 2024 showed already last year a strong growth and now they are continuing the growth in this year.

We’re also very proud to say that Italo is now growing one year after we did the brand new renewal. And also Italo has been improving the gross margin. So it’s a very good recovery of Italo. Like we also have had in the portfolio roles that it’s optimized brand where we want to turn it around and that’s now happening. Our EBIT was in increasing, thanks to the growth in the top line and also prudent cost management.

Like Jussi was saying, in also, we are investing in demand creation and which is then going to build the growth for the future. And thanks to the channel mix and the good growth in direct to consumer, our gross margin in Witte came up 90 basis points to 56.3%. Then if we look at a few highlights from Witte. We announced earlier in the year that we are simplifying the organization to keep really clear accountability. The regions are executing, the brands are putting the strategy, the channel strategies and assortment.

And while simplifying this and ensuring that we have the right accountability, we have also then used this money that we are saving from the simplification into demand creation. And that structural reorganization has been completed in nearly all but one country. Then the power of our brands. VITA in our own channels, our own ecom and our own retail and ecom, we have roughly 62 e com sites globally. And owned retail, have more than 500 stores globally.

And here, we were able to demonstrate a 9% growth. And that really talks about the power of the Vita brands, how much they attract consumers to come into our stores and do the purchasing there. So is a key indicator of how strong VITA is and the future potential of VITA. Then I mentioned already Royal Copenhagen and Moomin Arabia, who continued their good growth from 2024. And also Roar Copenhagen is this year celebrating two fifty years and MUM in Arabia, Eight Years.

So a lot of excitement and the celebration. And as said, Italo really have turnaround now. Italo is growing. The gross margin is improving. So it’s fantastic to see that only one year since the brand renewal, we’re already seeing very positive figures.

In addition to these brand gains that we’ve had, we also see good growth in The Nordics, in Japan and South Korea. Vita now has built on its foundation and it’s looking at the future potential. And that’s also why we announced a few weeks ago that we have appointed Daniel Lalonde as the CEO of Witte. Now the focus is on growth and really to execute on the full potential on And I see when looking at Daniel’s background, a mix of premium and luxury background, very international background in fantastic companies. I think this is really a new start for and we’ll take it far in the future.

Daniel has already started with us. He started already last week and is in full speed in executing the future of Witte. So warm welcome Daniel to the team. Then Fiskars. Fiskars had a good Q1, growth of 2.6%.

And this was really driven by distribution games in The U. S. So we have been winning new doors in The U. S. We’ve been winning shelf space market share in The U.

S. And also good growth in Finland and Germany. Of course, the good growth in top line is also then translating into increased EBIT. Like with Vita, also in Fiskars, we’ve invested significant amount into demand creation for the future potential of the brands. And like Jussi was saying, the gross margin came down a bit to more normal levels what it is in Q1.

Then looking at a few highlights of Fiskars. I mentioned already the distribution games in The U. S, which is fantastic also thinking that U. S. Is our biggest market for whole of Fiskars Group and also it’s the world’s biggest economy.

We also see growth from our not only distribution gains, but also when we’re expanding into categories. And here’s a good example of indoor gardening, a new category that we have been slowly expanding into and now it’s really delivering. It’s indoor gardening, but also for urban gardeners on your balcony and so on. Then we’re also renewing our products. Our classic orange classic scissors were just launched and yet again we won Red Dot Design Award and this is the sixty fifth Red Dot Design Award we won as a company.

And this time it’s for the orange handle scissors from Fiskars. Then a few fun things from Q1. We had the March Madness, which is a basketball NCAA competition in The U. S. And where Fiskars scissors are very prominent because they are always there to cut the net after the victory ceremony.

So those are a few highlights from BA Fiskars. Then looking at sustainability. We are really proud to see that we continue to improve on our sustainability. And when we look at what’s the most important metric we are following, it’s circularity. And when we look at circularity last year in Q1, our share of circularity of all our net sales was 15%.

And now in Q1 twenty twenty five, it’s already 27%. So a huge tick up in how we have much products in net sales in circular products. So we are really committed to future proof the business and ensure that we look at the whole biodiversity of the planet. We’re also happy to announce that we were today listed on Financial Times list of the European sustainability leaders and in this Financial Times ranking we were mentioned in today’s paper. Then going to tariffs and our guidance.

And when we look at our tariffs, The U. S. Tariffs, of course, the visibility is quite limited. It’s a very dynamic situation we see out in the market with changing news all the time. If we look at the facts, for Fiskars Group, U.

S. Is 30 of our net sales. For Fiskars BA, it’s 50% of the net sales. So of course, the direct impacts are significant for Fiskars Group and this impacts our direct sourcing of products into The U. S.

Then we also, of course, have potential, which we don’t know yet, that’s speculative, potential indirect impacts on consumer confidence, but that we don’t know yet and we don’t see a sign of that yet in any of our markets. We are fully focused since Liberation Day on mitigating this adverse impact. So we are proactively working on mitigating the cost pressure and also to ensure that we preserve our market share, our placement in the shelves in The U. S. And also our margin resilience.

And what we are doing, and Jussi will soon talk about it more, is of course, we are looking at pricing adjustments. But at the same time, because I was also saying that we want to maintain market share on shelf space, we’re looking at a lot of different productivity initiatives to ensure that we are competitive in The U. S. Market so that we can mitigate. So with this, we are mitigating the direct impacts of the tariffs for the Fiskars BA into The U.

S. With the actions we have now in place. And then let’s look more at the financials.

Jussi Sietane, CFO, Fiskars Group: Thank you, Natalia. So in this very dynamic and volatile environment where your case is equally good as mine, we have decided to stick to the fundamentals here. And then if we go through the impacts there, what we have already now achieved this year. First, this direct impact are more straightforward. And then they are of course fiscal BA is very much exposed to those whilst VITA is not so much on those direct ones there.

However, first half direct impact we are expecting to manage. There are a couple of reasons here. First, we do have inventory in place when it comes to our U. S. Customs cleared inventory that’s already in our warehouses in The U.

S. A. Q1 done, which is as you can see historically here has a big weight on our full year EBIT 39% last year, for example, was delivered in Q1. And then this last week announced ninety day extensions therefore for tariff. Of course, that’s helping us as well as the announcements what we heard a couple of days ago that the current level seems to be quite unsustainable high level also for the U.

S. Government. So these are the fundamentals what we have in place. We have first half very important for Fiskars. So two thirds of Fiskars EBIT is typically delivered in the first half, whilst in VITA actually 97% is coming from the second half, so that almost 80% is Q4.

And VITA is so much year end loaded, the direct impact are small and then indirect impact, as Natalie said, no further visibility yet. So therefore, it’s almost like guessing game what happens late into this year. So these are the fundamentals behind the guidance what we have. And now back to you.

Natalie Alstrem, President and CEO, Fiskars Group: Yes. So these are the fundamentals, like Jussi was saying, behind our guidance that we are keeping unchanged despite the very volatile environment. So we’re saying that our guidance will have an improved EBIT compared to last year’s 2024 level. And what are the assumptions we have behind it? On the negative side, yes, the operating environment is very unpredictable.

We see that the tariffs are going to have an impact on the sourcing costs that come into The U. S. And with the inventory we already have in place, plus the multiple mitigation actions that we are having in place to ensure that we keep our cost efficiency and more productivity in The U. S, we are able to mitigate the direct impact of the tariffs now for 2025. So that’s really strong delivery of the teams.

Then the potential indirect impacts on consumer confidence, not only in The U. S. But in the whole world. Those we don’t know, we have very limited visibility. And as you saw, for VITA, Q4 is really the main quarter to deliver.

So there, of course, we don’t have we have so limited visibility. However, with the mitigation actions and also that Fiskars is delivering 67% of its whole year in the first half, we are confident that we can keep the guidance with an information we know at this point unchanged. On the positive side, we see that we have gross margin resilience. We are expecting the gross margin to continue to support our EBIT going forward. And also the pricing adjustments and the ongoing productivity actions that we’ve had already and put in place already last year are there to support the EBIT going forwards.

So as said, we keep the guidance unchanged. The first half of the year is very important for BA fees cars and there we will be able to mitigate the direct impact of the tariffs for 2025. Then for the EBIT generation of the whole year and the whole group, of course, Q4 and VITA and consumer confidence, which is indirect impact of the tariffs, is the big unknown where we don’t have visibility at the moment. With that, just going and summarizing the highlights. In this very dynamic world where there’s so much happening, I’m really proud to stand here and say that we come from a position of strength.

We had the all time high Q4. We have a strong Q1, where we also showed growth for the first time in a long time and also improved EBIT. So we are in a strong position to tackle the challenges that we see in the macro environment going forward. We are very proud of the direct to consumer growth of 9%, which really talks about the strength of our brands. Consumers come to our stores, they are attracted to our brands.

So 9% growth in direct to consumer, that’s a good place to be in going into this uncertain place. The split of the company into two legally independent entities is moving forward. And already today, Fisker and Vita are operating as own separate companies operationally. And finally, we are keeping the guidance intact and the comparable EBIT is expected to improve from last year’s levels. Then a bit of a news flash.

We are going to have an investor event and this is really for all of you to know, get to know Witte, get to know and hear more about the look and feel of Witte. We’re going to have this investor event in Copenhagen, May Twenty One. So please reach out to our group Investor Relations team to get signed up. During this physical event in Copenhagen, we will, of course, Jossi, but then also Daniel Lalonde, the newly appointed CEO of Witte, will be there talking about the business. So focus on getting to know VITA.

Our creative directors from our main brands, four of them, will also be present talking about the brand desirability, what we are going to do in the future to attract consumer attention and staying relevant for consumers. So we will have a good panel with our creative directors. We’re also going to see one of our heritage sites, our Georgiansen and Silva Smithy downtown Copenhagen and also then for our Copenhagen, see some painting and also our newly renovated flagship store in Copenhagen. So please come and join us in Copenhagen, May Twenty One Of May and get to know Witte more. But before that, before we see each other in Copenhagen, let’s go for some Q and A.

Nora Hottola, Investor Relations, Fiskars Group: Thank you, Natalie and Jussi. So we already have some questions in the chat, but please do keep them coming. But first, let’s see if there are any questions through the telephone line. So over to the operator.

Operator: The next question comes from Maria from Wickstrom. Please go ahead.

Maria Wickstrom, Analyst, SCB: Yes. Hi, this is Maria Wickstrom from SCB. I wanted to touch upon a bit more on the tariff question and in more respect to the I mean, to the future rather than just the this year’s guidance. I wanted to see that I mean, think you mentioned earlier that you have expanded your sourcing in Asia outside China. So can you please classify, I mean, your give a little bit of magnitude of the countries where you source from Asia.

Natalie Alstrem, President and CEO, Fiskars Group: Yes. Thank you, Maria, and good to have you here online. Yes, you’re right, Maria, that we are sourcing a lot from Asia, not only China. And already during the first Trump administration many, many years ago, we moved away a part of the sourcing, for example, to Vietnam. But now with this new wave of tariffs that came on Liberation Day, we are looking at multiple countries in Asia, but also in Latin America to really diversify the footprint, which will also be good for the longer term in the future.

And the team is fully focused on doing this shift of the sourcing for the season than 2026.

Maria Wickstrom, Analyst, SCB: And then if I may continue a bit on this same aspect that how do you I mean, do you think is your possibility to transfer the increased tariffs to your own prices? Or do you expect, I mean, to see the hit on your own profitability when the tariffs are put effective?

Natalie Alstrem, President and CEO, Fiskars Group: Yes. Maria, what we really want to do in The U. S. Is as we have been now gaining, not only in The U. S, in Germany as well, we’ve been gaining market share, we’ve been gaining distribution and shelf space.

And we also want to go forward and protect that going forward because that talks about the long term attractiveness of Fiskars going forward. But that’s why this diversifying our sourcing is so important that we will then ensure that we are competitive also going forward. But priority is to protect the shelf space that we are having, but then at the same time ensure that we are cost competitive there also that we don’t price ourselves out of the market. We also have improved efficiency in our own factories in Europe. So there’s also a lot of opportunity for us to source directly from Europe into U.

S. And that’s a huge benefit we are having, for example, with our factories in Bielnes and in Slutsk in Poland, Bielnes in Finland and Slutsk in Poland that we also can already now immediately start to use to supply to The U. S. So we have multiple options to protect our shelf space. Did you?

Well, that’s

Jussi Sietane, CFO, Fiskars Group: actually a good point. So it’s not only about pricing. Pricing to our customers or our consumers. There, of course, we are mindful that there are certain price sensitivity all those markets, so how much we can increase prices if so needed. But as Natalie mentioned, it’s very holistic view.

We are also discussing with our existing vendors there how we share this challenge what we currently have and then also the whole manufacturing footprint, not only Asia but Europe and all factories.

Maria Wickstrom, Analyst, SCB: Yes. And then finally, if you could say a few words about the Chinese demand. I mean, how do you see it currently?

Natalie Alstrem, President and CEO, Fiskars Group: Yes. Good, Maria. Thank you for reminding about China. China, as we know, has been since second half last year, China consumer sentiment has been challenging. And we were able last year to have a flat development in China.

Now in Q1, we came down with top line in China. And we don’t see a change in the consumer sentiment in China at the moment. However, of course, the central government also last week and this sorry, this week has put a lot of actions in place to stimulate the consumer sentiment in China. We don’t see the actions of that yet in our own stores. We have a big footprint of own stores, more than much more than 50 stores at the moment in China.

However, what so we don’t see a change in the consumer sentiment. However, what our team is doing in China is that they are really activating with new innovation, new celebrities. Celebrities is key in China. We will have new ones coming up so that we continue to be interesting for the consumer as we go forward. But yes, China has been challenging already since second half of last year, now Q1.

But I’m very confident in what the actions our team in China is doing.

Maria Wickstrom, Analyst, SCB: Perfect. Thank you. I don’t have further questions.

Natalie Alstrem, President and CEO, Fiskars Group: Thank you, Maria. Thank you.

Operator: The next question comes from Kaia Loikenen from Danske BNK. Please go ahead.

Carlo Latta, Analyst, Danske Bank: Hello. This is Carlo Latta from Danske Bank. And thank you for taking my questions. I was wondering that could you perhaps open up a bit more on gross margin development in BA Fiskars?

Jussi Sietane, CFO, Fiskars Group: Yes, for sure. So BA Fiskars, main drivers are the operational efficiency what we have achieved and then the new innovations what we have. As Natalie mentioned, this Q1 this year was more like back to the normal level. So last year Q1 was, I would call it almost unsustainable high level. But more importantly, following this trend what we have had there, so in the last three years, if we take our rolling twelve months gross margin there, we have succeeded to get up almost by 400 basis points.

So it’s coming from many sources, mainly supply chain related. And further what we will see in fiscal year is that when the new categories, new innovations are entering to market, they are further sweeter in our gross margin in fiscal PA.

Natalie Alstrem, President and CEO, Fiskars Group: And also, Karl, I could add that as mitigation actions also to the tariff and continuing our competitiveness in The U. S. As we have this trend of improving gross margin. That’s of course one thing that is helping us now as we are fighting the tariffs, the direct tariffs in The U. S.

Carlo Latta, Analyst, Danske Bank: Yes, absolutely, absolutely. And then thinking about the full year 2025, obviously, Q1 comparison number in gross margin was quite high, but how do you see it for Q2 and the rest of the year? Is there still room to improve also in BA Fiskars?

Jussi Sietane, CFO, Fiskars Group: Yes. Without giving any specific guidance on gross margin for Fiskars BA, the fundamentals what we have in place there in supply chain in new innovations and the likes are built to continuously improving gross margin in Fiskars BA. So for sure based on what we can see, we have all the ingredients there to continue improving.

Carlo Latta, Analyst, Danske Bank: Okay. Thank you. Thank you. And then I was wondering about any comments on the different kind of areas, geographical areas in Q1. You already covered China, any kind of other regions that you would like to comment on shortly at least?

Natalie Alstrem, President and CEO, Fiskars Group: I could start. So if we look at Fiskars BA, the strong regions was U. S, thanks to the distribution gains and also continued growth in Finland and Germany. So main markets for us in Fiskars BA. Then on Vita side, the strong regions were Nordics, Japan and South Korea.

So also significant markets for us, a joy to see that.

Carlo Latta, Analyst, Danske Bank: All right. That’s clear. And then I was wondering that with very much uncertainty going on, especially in The U. S. And of course globally, what are your customers currently customers in The U.

S. Currently saying? What are they seeing in terms of underlying demand? What are their thoughts in all of this? Any kind of comments from them?

Natalie Alstrem, President and CEO, Fiskars Group: Yes. I would say, first of all, thoughts and how we are feeling. This is a challenge and we’re just with good energy going in and finding solutions. So we find these solutions together with our big customers. And our teams are meeting with the big customers every single day in The U.

S. And it’s really focused on finding solutions. So very good exceptionally good dialogues they are having. Then more on consumer. We see that we have had a positive trend in Fiskars brand on the outselling out.

So point of sale data is showing strong growth. So it’s early to say that how the consumer sentiment then eventually over time will be impacted by this changing in The U. S. But good, good energetic solution minded discussions with the customers.

Carlo Latta, Analyst, Danske Bank: All right. Thank you. That’s all for me. Thank you.

Natalie Alstrem, President and CEO, Fiskars Group: Thank you. There

Operator: are no more questions at this time. So I hand the conference back to the speakers for any closing comments.

Nora Hottola, Investor Relations, Fiskars Group: All right. Well, now we have time for questions over the web as well. And I think we can go straight to the tariff topic. There are several questions also on the chat here. So first, maybe, Jussi, you would like to take this.

Was sales in The U. S. Boosted by prebuying ahead of increased tariffs?

Jussi Sietane, CFO, Fiskars Group: That’s a challenging to answer because we don’t see what’s the buyers or customers’ motivation there to buy. What we see that the year started very strong. And when we ended up with this 2.6% growth, it was more the first half of Q1 bias than the second half.

Nora Hottola, Investor Relations, Fiskars Group: Yes. And perhaps a little bit similar, but on a different angle. Have you made any increased sourcing to The U. S. Inventory during Q1 while anticipating the potential tariffs?

Jussi Sietane, CFO, Fiskars Group: So what you saw there when I shared our Q1 cash flow was that inventories went up EUR 11,000,000 here, whilst last year, with down EUR 30,000,000 in Q1. So of course and then combine that with the comments we said that this kind of U. S. Cleared U. S.

Customs cleared inventory, what we have in warehouses in The U. S. A. Are able to serve us now for a short period of time, there was a certain period of time. So that’s what we have done.

Nora Hottola, Investor Relations, Fiskars Group: Thank you. And then, Natalie, perhaps for your question on our guidance. So just to be clear, your guidance assumes current tariffs to be in force for 2025, but no demand impact.

Natalie Alstrem, President and CEO, Fiskars Group: Yes. So we are focusing in our guidance, that’s a very good question, on the direct tariff impact. That’s what we have in our guidance. We haven’t assumed anything about the consumer sentiment because we haven’t seen ourselves any sign of that, and we have over 500 stores globally. We haven’t seen a change in consumer sentiment.

So that we haven’t assumed in the guidance because that would be speculative, which we don’t see happening at the moment. But of course, the situation can change.

Nora Hottola, Investor Relations, Fiskars Group: Yes. Thank you. And then you see a bit more on the sourcing side. Can you elaborate how much of goods sold in U. S.

Are currently sourced in China this year? And how much can you reduce that, for example, going into 2026?

Jussi Sietane, CFO, Fiskars Group: Well, I think Natalie already partially answered these questions. We haven’t disclosed specifically from which countries we are sourcing. Of course, China has a key role there. But as mentioned already, we have moved sourcing even before these tariff announcements to other countries just like Vietnam. Then the capacity what we have in Europe, we have capacity in Finland, we have capacity in Poland in those products what we can ship and sell in The U.

S. A. So it’s a quite broad manufacturing and sourcing landscape what we have here to operate.

Nora Hottola, Investor Relations, Fiskars Group: Yes. Great. And a bit more on the redirection of sourcing more on the margin side. So if assuming continued high tariffs between China and The U. S, is it possible to redirect sourcing?

And how large impact could this have on your Fiskars BA margins?

Jussi Sietane, CFO, Fiskars Group: Would you like to start?

Natalie Alstrem, President and CEO, Fiskars Group: Yes, can. I mean, yes, so we’re actively working on redirecting the sourcing. And as I we’ve started it already during Trump first administration and now accelerating it. So that’s and I think it’s too early to go beyond 2025 to 2026 and look the impact on margins because the world is so dynamic. But as I said, we’re fully focused on this and have multiple actions in place.

Nora Hottola, Investor Relations, Fiskars Group: Yes. Thank you. And it looks like we now have only one more question in the chat. So if you have any more, now is your chance to add them in the chat. But so far, the last question, perhaps, Natalie, you

Natalie Alstrem, President and CEO, Fiskars Group: can answer this one. Do the current tariffs have any impact on new category launches? Yes, they do. We’re actually fast forwarding innovation so that we will be able there to with the changing landscape of consumer sentiment potentially in The U. S.

And globally to be there for the consumers. And this is also part of the discussions we are having with customers at the moment. Yes, fast forward and accelerating innovation. Great. Well, there’s no further questions, so we can end on

Nora Hottola, Investor Relations, Fiskars Group: that high note. Thank you all for your active participation and have a good day.

Natalie Alstrem, President and CEO, Fiskars Group: Thank you. Thank you.

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