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Investing.com -- Sprout Social (NASDAQ:SPT) announced the acquisition of NewsWhip, an AI-powered predictive media intelligence company, in a deal worth $55 million in cash plus potential performance-based earnouts of up to $10 million over the next two years.
The transaction, which closed on Tuesday, was funded using Sprout’s revolving credit facility and cash reserves. The acquisition aims to expand Sprout Social’s footprint in the predictive intelligence market.
NewsWhip’s technology monitors real-time data, processing tens of millions of stories and over half a billion engagement signals daily. This capability helps brands identify trending stories before they reach peak virality, giving users strategic advantages in narrative control.
"NewsWhip’s AI-driven insights give brands a predictive edge that’s critical in today’s fast-moving digital world," said Ryan Barretto, CEO of Sprout Social. "Their technology unlocks real-time, actionable intelligence that allows businesses to stay ahead of trends and risks."
Founded in 2011, NewsWhip has been recognized by G2 as a High Performer across four categories in the summer 2025 reports, including Enterprise Media Monitoring.
As part of the deal, NewsWhip’s team will join Sprout Social, with NewsWhip co-founder and CEO Paul Quigley becoming General Manager for Sprout’s Listening business, overseeing both NewsWhip and Sprout’s Listening products.
Joe Del Preto, CFO of Sprout Social, noted that the company will discuss the acquisition in more detail during its second-quarter earnings call on August 6, 2025.
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