Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.
Growth Challenges | Sprout Social faces a slowdown in revenue growth, with projections dropping from 30%+ to 11% for fiscal year 2025, impacting its market position and investor sentiment. |
Strategic Pivot | Explore Sprout Social's focus on higher-value customers and the acquisition of NewsWhip, aimed at driving growth and enhancing its competitive edge in social media management. |
Market Dynamics | Delve into the evolving social media landscape and how Sprout Social's integration with Salesforce's Agent Assist product positions it uniquely amidst fierce competition. |
Financial Outlook | Analysts maintain an average upside potential of 69% despite recent challenges, with price targets ranging from $23 to $38, reflecting varied perspectives on future performance. |
Metrics to compare | SPT | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipSPTPeersSector | |
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P/E Ratio | −11.7x | −1.2x | 12.2x | |
PEG Ratio | −0.42 | −0.01 | 0.01 | |
Price/Book | 3.5x | 6.7x | 2.4x | |
Price / LTM Sales | 1.5x | 3.7x | 2.4x | |
Upside (Analyst Target) | 116.6% | 41.1% | 16.6% | |
Fair Value Upside | Unlock | 14.8% | 3.6% | Unlock |