Charm Communications Inc (CHRM)

Charm Communications Inc. operates as an integrated advertising agency in China. The company operates through three segments: Media Investment Management, Advertising Agency, and Branding and Identity Services. It offers various advertising agency services, including market research; branding strategies; creative design, development, and production of advertisements; procurement of advertising media resources and placement of advertisements; public relations; and management of advertising campaigns. The company places advertisements for its clients on various media platforms, such as CCTV, satellite and regional television channels, and Internet and out-of-home media. It also offers digital marketing services under the Charm Interactive brand, which consist of Internet marketing services, such as digital creative, planning and buying, ePR, online video, search engine marketing, search engine optimization, social and viral marketing, and integrated TV/online brand campaigns, and product launches. In addition, the company is engaged in the media investment management through identifying, securing, and selling advertising resources. Further, it provides branding and identity services comprising creative design and production management services for design, development, and production of advertisements and marketing consulting services. The company was founded in 2008 and is headquartered in Beijing, China. As of September 24, 2014, Charm Communications Inc. was taken private.