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Connecture, Inc. develops and provides a web-based consumer shopping, enrollment and retention platform for health insurance distribution. The company's platform offers a personalized health insurance shopping experience that recommends the best-fit insurance plan based on an individual's preferences, health status, preferred providers, medications and expected out-of-pocket costs. It provides an active analytics platform which analyzes member personas and buying tendencies, allowing for more targeted conversations. Connecture, Inc. was formerly known as SimplyHealth.com, Inc. and changed its name to Connecture, Inc. in January 2002. The company was incorporated in 1999 and is based in Milwaukee, Wisconsin.
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