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TRUBAR Inc. operates as a consumer products company with diversified assets in the plant-based and wellness consumer product categories in Canada. The company offers protein and nutritious bars under the Tru and TRUBAR brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as Simply Better Brands Corp. and changed its name to TRUBAR Inc. in May 2025. TRUBAR Inc. is headquartered in Toronto, Canada.
Name | Age | Since | Title |
---|---|---|---|
Michael Bernardino Galloro | 51 | 2019 | Independent Director |
St. John Walshe | 54 | 2024 | Director |
Paul T. Norman | 60 | 2020 | Independent Director |
Harry Brock Bundy | 64 | 2024 | Independent Director |
Richard Clarence Kellam | 59 | 2023 | Independent Director |
J. R. Kingsley Ward | 61 | 2023 | Executive Chairman |
Erica Groussman | 42 | 2024 | CEO & Director |
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