Mega Brands Inc. (MB)

MEGA Brands Inc. designs, manufactures and markets various toys, stationery, and activity products. The company operates through two segments: toys and stationery & activities. It offers plastic interlocking building blocks, vehicles, action figures, and themed activity sets, as well as toys with lights, sounds, and music; and puzzles for various ages, from preschool to adulthood. The company also provides art materials comprising crayons, colored pencils, children’s markers, chalk, paints and brushes, and glue; writing instruments that comprise pens, mechanical and wood case pencils, adult markers, and highlighters; presentation boards and accessories, including dry erase and cork presentation boards and dry erase markers and erasers, as well as locker organizers; and activities products, such as craft, art, and role-play sets. It markets products under the MEGA BLOKS, MEGA PUZZLES, ROSE ART, BOARD DUDES, and WRITE DUDES brand names. MEGA Brands Inc. sells its products directly to retailers through its own sales force, as well as through commissioned sales agents and third-party distributors, and to mass retailers, office supply stores, and specialty stores in North America and internationally. The company was formerly known as Mega Bloks Inc. and changed its name to MEGA Brands Inc. in June 2006. MEGA Brands Inc. was founded in 1967 and is based in Montreal, Canada. As of April 30, 2014, MEGA Brands Inc. operates as a subsidiary of Mattel, Inc.