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Pineapple Resources Berhad, an investment holding company, retails and distributes computer hardware, software, peripherals, accessories, and printing consumables in Malaysia. It operates through Retailing of Information Technology (IT) Related Products and Restaurant Operations segments. The company offers its products through its retail outlets and online platforms. It also operates food and beverage outlets under the Bhai Jim Jum brand; and owns and franchises PappaRich brand restaurants. In addition, the company engages in the wholesale distribution of food and beverages ingredients to restaurants. The company was formerly known as Disccomp Berhad and changed its name to Pineapple Resources Berhad in November 2012. Pineapple Resources Berhad was incorporated in 2000 and is based in Kuala Lumpur, Malaysia. Pineapple Resources Berhad is a subsidiary of Chuan Huat Resources Berhad.
| Name | Age | Since | Title |
|---|---|---|---|
| Loong Heng Lim | 70 | 2000 | MD & Director |
| Khoon Heng Lim | 72 | 2001 | Non-Independent Non-Executive Chairman |
| Kean Choong Lim | 44 | 2016 | Executive Director |
| Foong Yew Chow | 66 | 2017 | Independent Non-Executive Director |
| Yuet Li Lee | 57 | 2025 | Independent Non Executive Director |
| Yen Ling Lim | 45 | 2023 | Executive Director |
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