Profoto Holding AB (PRFO)

Currency in SEK
18.50
-0.20(-1.07%)
Closed·
PRFO Scorecard
Full Analysis
Impressive gross profit margins
Trading near 52-week Low
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Fair Value
Day's Range
18.5019.10
52 wk Range
18.5060.80
Key Statistics
Prev. Close
18.5
Open
18.75
Day's Range
18.5-19.1
52 wk Range
18.5-60.8
Volume
12.29K
Average Volume (3m)
15.18K
1-Year Change
-68.32%
Book Value / Share
9.75
Fair Value
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Fair Value Upside
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Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
36.50
Upside
+97.30%
Members' Sentiments
Bearish
Bullish
ProTips
RSI suggests the stock is in oversold territory

Profoto Holding AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Profoto Holding AB Company Profile

Profoto Holding AB (publ) provides lighting equipment for professional photographers, cinematographers, and studios in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and for smart phones; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.

Profoto Holding AB Earnings Call Summary for Q2/2025

  • Net sales declined 13% to 171M SEK, with EBIT falling to 18M SEK (11% EBIT/sales ratio)
  • Stock price dropped 8.68% pre-market, continuing a 57% decline over the past year
  • Cost reduction program targets 20% total cost base reduction, with full effects expected in Q4 2025
  • New product launches aim to expand market segments, particularly in LED for film and e-commerce
  • Management remains cautiously optimistic about H2 2025 market improvements despite current challenges
Last Updated: 18/07/2025, 08:50
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Compare PRFO to Peers and Sector

Metrics to compare
PRFO
Peers
Sector
Relationship
P/E Ratio
8.4x−1.3x11.2x
PEG Ratio
−0.340.020.02
Price/Book
1.9x0.4x1.4x
Price / LTM Sales
1.1x0.6x1.0x
Upside (Analyst Target)
62.2%50.1%17.0%
Fair Value Upside
Unlock26.5%7.5%Unlock

Analyst Ratings

0 Buy
2 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 36.50
(+97.30% Upside)

Earnings

Latest Release
Jul 18, 2025
EPS / Forecast
0.56 / 0.55
Revenue / Forecast
171.00M / 183.00M
EPS Revisions
Last 90 days

PRFO Income Statement

FAQ

What Stock Exchange Does Profoto Holding AB Trade On?

Profoto Holding AB is listed and trades on the Stockholm Stock Exchange stock exchange.

What Is the Stock Symbol for Profoto Holding AB?

The stock symbol for Profoto Holding AB is "PRFO."

What Is the Profoto Holding AB Market Cap?

As of today, Profoto Holding AB market cap is 786.00M.

What Is Profoto Holding AB's Earnings Per Share (TTM)?

The Profoto Holding AB EPS (TTM) is 2.23.

When Is the Next Profoto Holding AB Earnings Date?

Profoto Holding AB will release its next earnings report on 22 Oct 2025.

From a Technical Analysis Perspective, Is PRFO a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Profoto Holding AB Stock Split?

Profoto Holding AB has split 0 times.

How Many Employees Does Profoto Holding AB Have?

Profoto Holding AB has 148 employees.

What is the current trading status of Profoto Holding AB (PRFO)?

As of 21 Aug 2025, Profoto Holding AB (PRFO) is trading at a price of 18.50, with a previous close of 18.50. The stock has fluctuated within a day range of 18.50 to 19.10, while its 52-week range spans from 18.50 to 60.80.
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