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As of October 14, 2014, Vocus, Inc. was acquired by Cision AB. Vocus, Inc. provides cloud-based marketing and public relations software that enables companies to acquire and retain customers in the United States and Europe. Its cloud marketing solutions include social media software solution that helps customers run social marketing campaigns, as well as monitor and analyze conversations across multiple social networks and other online Websites; and search marketing and news distribution solution, which helps customers increase their online visibility and organic search engine rankings with press releases. The company’s cloud marketing solutions also comprise email marketing service that provides a method of keeping in touch with prospects and customers by using professional looking emails to send newsletters, special offers, and other useful content; publicity solution, which offers media database, news distribution, and publicity opportunities that help companies enhance their media exposure and manage relationships with reporters; and media monitoring and analytics solution that tracks online, print and broadcast news coverage, tweets, blog mentions, comments, and more across traditional and social media. It also provides professional services, such as data migration, custom development, and training. The company sells its products to the financial and insurance, technology, healthcare and pharmaceutical, and retail and consumer products industries, as well as government agencies, not-for-profit organizations, and educational institutions through its direct and indirect sales channels, and the Internet. Vocus, Inc. was founded in 1988 and is headquartered in Beltsville, Maryland. As of May 30, 2014, Vocus Inc. was taken private.
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