Bally’s Corporation is a fast-growing national brand with 20 casinos internationally including 1 retail casino in Newcastle, UK, 11 states across the US, along with a golf course in New York and a horse racetrack in Colorado and holds OSB licenses in 13 jurisdictions in North America. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally International Interactive division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A., a global lottery management and services business. As a global, entertainment-focused, omni-channel leader in retail and online gaming, Bally’s serves over 11 million domestic and 20 million international customers through its loyalty programs. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
Expansion Ambitions | Bally's pursues aggressive growth through mergers and an ambitious development pipeline, including a major Chicago project, amid financial challenges |
Financial Tightrope | High leverage and liquidity concerns overshadow Bally's expansion plans, with analysts projecting negative EPS in the near term |
Digital Frontie | Explore Bally's strategic focus on North American digital capabilities, positioning itself to capitalize on the growing online gaming market |
Analyst Outlook | Price targets range from $13 to $18, reflecting mixed views on Bally's potential amid complex financial structure and growth opportunities |
Metrics to compare | BALY | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipBALYPeersSector | |
|---|---|---|---|---|
P/E Ratio | −1.9x | −4.6x | 11.2x | |
PEG Ratio | −0.04 | 0.12 | 0.02 | |
Price/Book | 1.6x | 2.0x | 1.4x | |
Price / LTM Sales | 0.3x | 1.5x | 1.0x | |
Upside (Analyst Target) | 4.4% | 38.3% | 21.7% | |
Fair Value Upside | Unlock | 16.4% | 9.1% | Unlock |