WH Smith PLC (SMWH)

Currency in GBP
675.0
-8.0(-1.17%)
Closed·

WH Smith (SMWH) Stock Forecast & Price Target

Advanced Equity Forecast
Overall Consensus
Buy
5 Buy
6 Hold
0 Sell
Data based on a poll of the past 3 months

Analysts 12-Month Price Target

Average 708.4
(+4.94% Upside)

Past 24 Months

12-Month Forecast

Analyst Ratings

Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Deutsche Bank
Hold6.00-11.11%6.50MaintainJan 06, 2026
UBS
Hold6.60-2.22%7.00MaintainDec 23, 2025
Barclays
Hold6.75--MaintainDec 22, 2025
JPMorgan
Buy8.00+18.52%7.50MaintainDec 01, 2025
JPMorgan
Buy7.50+11.11%9.00MaintainNov 24, 2025

Fair Value

Average
Upside
Uncertainty
Spread
Market Range
52 weeks
£9
£1,313
Analyst Targets
11 analysts
£600
£820
Fair Value
13 models

FAQ

Is SMWH a Buy, Sell, or Hold?

The consensus rating for WH Smith is "Buy", based on insights from 11 analysts. 5 analysts recommend buying the stock, 0 suggest selling, and 6 recommend holding.

What Is the Price Target for WH Smith (SMWH) According to Analysts?

According to projections from 11 analysts, the WH Smith (SMWH ) stock price forecast for the next 30 days is generally +4.94% Upside with an average analyst price target of 708.4 representing a Upside change from the current price of GBP675.0. The highest analyst price target is GBP820, and the lowest is GBP600.

What Is SMWH’s Potential Upside or Downside, Based on the Analysts’ Average Price Target?

WH Smith has a potential Upside of +4.94%, based on analysts’ average price target.

How Has WH Smith Stock Performed Over the Past 52 Weeks?

The WH Smith 52-week range spans from 9.0 to 1,313.0.
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