Heelys, Inc., together with its subsidiaries, designs, markets, and distributes action sports-inspired products under the HEELYS brand to the youth market. The company primarily offers HEELYS-wheeled footwear, a dual-purpose footwear that incorporates a stealth and removable wheel in the heel, and allows the user to transit from walking or running to rolling by shifting weight to the heel. It also offers Nano inline footboard and branded accessories, such as replacement wheels; and distributes Airbak backpacks, Tony Hawk skateboards, Blazer Pro scooters and accessories, and District scooters in Europe. Heelys, Inc. distributes its products directly to retail stores in the United States; and through wholesale distributors internationally. Heelys, Inc. has strategic alliance with PEEPS. The company was founded in 1999 and is headquartered in Carrollton, Texas. As of April 26, 2021, Heelys, Inc. operates as a subsidiary of BBC International LLC.