Pierce Group AB (PIERCE)

Currency in SEK
8.88
+0.13(+1.49%)
Closed·
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Fair Value
Day's Range
8.508.88
52 wk Range
8.0015.00
Key Statistics
Prev. Close
8.75
Open
8.74
Day's Range
8.5-8.88
52 wk Range
8-15
Volume
402.17K
Average Volume (3m)
238.99K
1-Year Change
-35.6522%
Book Value / Share
8.8
Fair Value
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Fair Value Upside
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PIERCE Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
13.50
Upside
+52.03%
Members' Sentiments
Bearish
Bullish
ProTips
Valuation implies a strong free cash flow yield

Pierce Group AB News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy

Analyst Ratings

2 Buy
0 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 13.50
(+52.03% Upside)

Pierce Group AB Earnings Call Summary for Q2/2026

  • Q2 adjusted EBIT rose 6.3% to SEK 34M with margin improving to 6.4%; sales hit record SEK 537M despite warehouse system disruptions.
  • Stock plunged 9.94% to $9.24 as warehouse management system issues caused backlog and stock-outs, with full stabilization expected by Q3-end.
  • E-commerce platform rollout extended to Q1 2027; company expects SEK 20-30M annual EBIT improvement post-transition with 5-8% margin target.
  • Management shifting from transformation to expansion phase, targeting new markets and categories while private label recovery delayed until Q1-Q2 2027.
  • Strong balance sheet with SEK 390M cash, 1.9 current ratio, and 0.15 debt-to-equity; 17% free cash flow yield supports transition period.
Last Updated: 21/08/2026, 08:52
Read Full Transcript

Earnings

Latest Release
Aug 21, 2026
EPS / Forecast
0.47 / 0.44
Revenue / Forecast
537M / 562M
EPS Revisions
Last 90 days

PIERCE Income Statement

Compare PIERCE to Peers and Sector

Metrics to compare
PIERCE
Peers
Sector
Relationship
P/E Ratio
17.7x12.2x10.3x
PEG Ratio
0.05−0.100.02
Price/Book
1.0x2.3x1.4x
Price / LTM Sales
0.4x0.4x0.9x
Upside (Analyst Target)
52.0%46.0%27.4%
Fair Value Upside
Unlock24.2%11.7%Unlock

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

Employees
295
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
2.96M3.73%25.36M
Other Institutional Investors
45.51M57.33%389.55M
Public Companies & Retail Investors
30.90M38.93%264.53M
Total
79.37M100.00%679.44M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Verdane21.07%16,726,498143,179
SIBA Invest AB11.10%8,810,52575,418

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FAQ

What Is the Pierce Group AB (PIERCE) Stock Price Today?

The Pierce Group AB stock price today is 8.88 SEK.

What Stock Exchange Does Pierce Group AB Trade On?

Pierce Group AB is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Pierce Group AB?

The stock symbol for Pierce Group AB is "PIERCE."

What Is the Pierce Group AB Market Cap?

As of today, Pierce Group AB market cap is 706.61M SEK.

What Is Pierce Group AB's Earnings Per Share (TTM)?

The Pierce Group AB EPS (TTM) is 0.49.

When Is the Next Pierce Group AB Earnings Date?

Pierce Group AB will release its next earnings report on Nov 13, 2026.

From a Technical Analysis Perspective, Is PIERCE a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Pierce Group AB Stock Split?

Pierce Group AB has split 0 times.

How Many Employees Does Pierce Group AB Have?

Pierce Group AB has 295 employees.

What is the current trading status of Pierce Group AB (PIERCE)?

As of Aug 28, 2026, Pierce Group AB (PIERCE) is trading at a price of 8.88 SEK, with a previous close of 8.75 SEK. The stock has fluctuated within a day range of 8.50 SEK to 8.88 SEK, while its 52-week range spans from 8.00 SEK to 15.00 SEK.

What Is Pierce Group AB (PIERCE) Price Target According to Analysts?

The average 12-month price target for Pierce Group AB is 13.50 SEK, with a high estimate of 15 SEK and a low estimate of 12 SEK. 2 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +52.03% Upside potential.
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