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Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Engagement Dilemma | Explore Snap's struggle with declining user engagement in mature markets, particularly the U.S., despite overall growth in Daily Active Users globally |
Ad Innovation | Discover how Snap's new advertising formats, including Sponsored Snaps, are driving revenue growth and attracting advertisers across various sectors |
Competitive Landscape | Delve into Snap's position amidst fierce competition from TikTok, Instagram, and YouTube, and its strategies to maintain market share |
Future Prospects | Analysts set price targets ranging from $7 to $16, reflecting varied outlooks on Snap's potential to overcome challenges and capitalize on growth opportunities |
Metrics to compare | SNAP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipSNAPPeersSector | |
---|---|---|---|---|
P/E Ratio | −22.1x | 10.6x | 6.6x | |
PEG Ratio | −0.40 | 0.00 | 0.01 | |
Price/Book | 5.8x | 2.8x | 1.8x | |
Price / LTM Sales | 2.1x | 3.5x | 1.5x | |
Upside (Analyst Target) | 26.1% | 8.5% | 20.2% | |
Fair Value Upside | Unlock | 14.2% | 11.6% | Unlock |