Tudou Holdings Limited operates as an Internet video company in China. It provides an online platform that allows users to upload, watch, and share videos via the Internet. The company offers entertaining contents, including UGC content to upload, watch, and share UGC video clips; premium licensed content that includes TV series, movies, and various shows; and content developed in-house, which comprises daily or weekly short features, reality shows, and interviews on various topics, as well as shows featuring auto reviews and lifestyle trends. The company provides online advertising services primarily through its Website, Tudou.com in various formats, including pre-roll or post-roll video advertisements, in-roll logos, background advertisements, banners, buttons, links, and streaming advertisements, as well as event sponsorships, interactive advertising, and opportunities to purchase advertising embedded in its content developed in-house. The company also offers mobile video services through a channel on China Mobile’s wireless video platform. In addition, it provides technology consulting, administrative, and supporting services. Tudou Holdings Limited was founded in 2004 and is based in Shanghai, China. As of August 23, 2012, Tudou Holdings Limited operates as a subsidiary of Youku Inc.