Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories, as well as offers digital advertising services. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
Streaming Dominance | Roku leads the U.S. TV OS market with over 50% penetration in broadband households, positioning it strongly in the evolving digital entertainment landscape |
Ad Revolution | Explore Roku's shift to programmatic advertising and its impact on platform profitability, including the growing importance of political ad revenue |
Global Expansion | Learn about Roku's international growth strategy and the challenges it faces in replicating its U.S. success in diverse global markets |
Analyst Outlook | Discover varied analyst perspectives on Roku's future, with price targets ranging from $65 to $115, reflecting optimism amid competitive pressures |
Metrics to compare | ROKU | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipROKUPeersSector | |
---|---|---|---|---|
P/E Ratio | −231.3x | −3.2x | 6.7x | |
PEG Ratio | −2.64 | 0.03 | 0.01 | |
Price/Book | 5.5x | 1.6x | 1.8x | |
Price / LTM Sales | 3.2x | 1.4x | 1.5x | |
Upside (Analyst Target) | 6.7% | 20.4% | 20.2% | |
Fair Value Upside | Unlock | 6.0% | 11.9% | Unlock |