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Bread Financial Holdings Inc (BFH)
Bread Financial Holdings Inc stock price live, this page displays NYSE BFH stock exchange data. View the BFH premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Bread Financial Holdings Inc real time stock price chart below.
What Is the Bread Financial Holdings Inc Stock Price Today?
The Bread Financial Holdings Inc stock price today is 63.27.
What Is the Stock Symbol for Bread Financial Holdings Inc?
The stock symbol for Bread Financial Holdings Inc is ""BFH.""
What Stock Exchange Does Bread Financial Holdings Inc Trade On?
Bread Financial Holdings Inc is listed and trades on the NYSE stock exchange.
Is Bread Financial Holdings Inc a Good Stock to Buy?
Determining whether Bread Financial Holdings Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BFH quote. (ISIN: US0185811082)
What Is the Bread Financial Holdings Inc Stock Price Today?
The Bread Financial Holdings Inc stock price today is 63.27.
What Is the Stock Symbol for Bread Financial Holdings Inc?
The stock symbol for Bread Financial Holdings Inc is ""BFH.""
What Stock Exchange Does Bread Financial Holdings Inc Trade On?
Bread Financial Holdings Inc is listed and trades on the NYSE stock exchange.
Is Bread Financial Holdings Inc a Good Stock to Buy?
Determining whether Bread Financial Holdings Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the BFH quote. (ISIN: US0185811082)
Currency in USD
63.27
+2.27(+3.72%)
Closed·
After Hours
63.76+0.49(+0.77%)
·
Fair Value
An estimate of a Bread Financial Holdings's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
60.90
64.09
52 wk Range
38.21
66.71
BFH Scorecard
Full Analysis
High shareholder yield
BFH is not included in our AI-picked strategies. See which stocks are.
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Fair Value
An estimate of a Bread Financial Holdings's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
60.9064.09
52 wk Range
38.2166.71
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(1.33%)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(1.33%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
BFH Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a Bread Financial Holdings's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Analysts Sentiment
Neutral
Price Target
67.40
Upside
+6.53%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
6 analysts have revised their earnings upwards for the upcoming period
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy
Bread Financial Holdings Inc Company Profile
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Bread Financial Holdings Inc SWOT Analysis
Financial Resilience | Bread Financial's Q4 earnings surpassed expectations, with core EPS at $0.41, driven by lower expenses and tax benefits. Analysts project EPS of $7.40 for FY2025. |
Credit Quality Trends | Explore how Bread Financial's credit tightening measures have led to improved delinquency rates, potentially enhancing the company's risk profile and profitability. |
Competitive Challenges | Learn about the intensifying competition from BNPL providers, with 85% of Bread Financial's partners now offering integrated BNPL options at checkout. |
Strategic Outlook | Delve into Bread Financial's focus on co-branded card strategy and improved capital position, with analyst price targets ranging from $34 to $68 per share. |
Bread Financial Holdings Inc Earnings Call Summary for Q2/2025
- Bread Financial reported Q2 2025 adjusted EPS of $3.15, beating $1.92 forecast, but revenue fell 1% YoY to $929M, missing expectations
- Stock price volatile: 2.34% pre-market rise followed by 2.1% decline in regular trading; P/E ratio at 10.6x suggests undervaluation
- Company expects flat or slight decrease in full-year average loans; revenue stable vs 2024; net loss rate guidance adjusted to 7.8-7.9%
- Focus on technology and AI solutions continues; new co-branded credit card with crypto.com launched to diversify offerings
- CEO emphasizes strong returns and long-term shareholder value; CFO highlights risk management for industry-leading risk-adjusted returns
Last Updated: 24/07/2025, 15:26
Read Full TranscriptCompare BFH to Peers and Sector
Metrics to compare | BFH | Sector Sector - Average of metrics from a broad group of related Financial sector companies | Relationship RelationshipBFHPeersSector | |
|---|---|---|---|---|
P/E Ratio | 10.2x | 14.3x | 9.6x | |
PEG Ratio | −0.25 | 0.19 | 0.03 | |
Price/Book | 0.9x | 1.1x | 1.0x | |
Price / LTM Sales | 1.2x | 2.5x | 2.9x | |
Upside (Analyst Target) | 2.7% | 14.3% | 10.3% | |
Fair Value Upside | Unlock | 1.2% | 2.0% | Unlock |
Analyst Ratings
6 Buy
7 Hold
3 Sell
Ratings:
16 analysts
Overall Consensus
Neutral
Analysts 12-Month Price Target:
Average 67.40
(+6.53% Upside)
Earnings
Latest Release
Jul 24, 2025
EPS / Forecast
3.14 / 1.92
Revenue / Forecast
929.00M / 939.84M
People Also Watch
FAQ
What Stock Exchange Does Bread Financial Holdings Trade On?
Bread Financial Holdings is listed and trades on the New York Stock Exchange stock exchange.
What Is the Stock Symbol for Bread Financial Holdings?
The stock symbol for Bread Financial Holdings is "BFH."
What Is the Bread Financial Holdings Market Cap?
As of today, Bread Financial Holdings market cap is 2.95B.
What Is Bread Financial Holdings's Earnings Per Share (TTM)?
The Bread Financial Holdings EPS (TTM) is 5.85.
When Is the Next Bread Financial Holdings Earnings Date?
Bread Financial Holdings will release its next earnings report on 22 Oct 2025.
From a Technical Analysis Perspective, Is BFH a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Bread Financial Holdings Stock Split?
Bread Financial Holdings has split 0 times.
How Many Employees Does Bread Financial Holdings Have?
Bread Financial Holdings has 6000 employees.
What is the current trading status of Bread Financial Holdings (BFH)?
As of 27 Jul 2025, Bread Financial Holdings (BFH) is trading at a price of 63.27, with a previous close of 61.00. The stock has fluctuated within a day range of 60.90 to 64.09, while its 52-week range spans from 38.21 to 66.71.
What Is Bread Financial Holdings (BFH) Price Target According to Analysts?
The average 12-month price target for Bread Financial Holdings is USD67.4, with a high estimate of USD98 and a low estimate of USD51. 6 analysts recommend buying the stock, while 3 suggest selling, leading to an overall rating of Neutral. The stock has an +6.53% Upside potential.
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