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Booking Holdings Inc (BKNG)
Fair Value
An estimate of a Booking's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
5,067.24
5,129.83
52 wk Range
4,096.23
5,839.41
BKNG Technical Analysis
A summary for the Booking Holdings Inc share. Signals range from Strong Buy, Buy, Neutral, Sell to Strong Sell. It also offers detailed technical analysis based on the buy/sell signals of moving averages (simple and exponential for a wide range of periods) and Buy, Sell, Overbought, Oversold or Neutral signals of common chart indicators (including RSI, MACD and CCI). Additionally, the page contains pivot points for Standard, Fibonacci and Camarilla, amongst others. All BKNG share technical studies are available in select time frames.
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell
Summary:Strong Sell
| Moving Averages: | Strong Sell | Buy: (0) | Sell: (12) |
| Technical Indicators: | Strong Sell | Buy: (0) | Sell: (9) |
Technical Indicators
Summary: Strong SellBuy: 0Neutral: 0Sell: 9
Jan 23, 2026 21:05 GMT
Name | Value | Action | ||
|---|---|---|---|---|
| RSI(14) | 43.93 | Sell | ||
| STOCH(9,6) | 25.197 | Sell | ||
| STOCHRSI(14) | 1.427 | Oversold | ||
| MACD(12,26) | -11.02 | Sell | ||
| ADX(14) | 28.874 | Sell | ||
| Williams %R | -91.422 | Oversold | ||
| CCI(14) | -105.1251 | Sell | ||
| ATR(14) | 36.5919 | Less Volatility | ||
| Highs/Lows(14) | -24.1599 | Sell | ||
| Ultimate Oscillator | 48.505 | Sell | ||
| ROC | -1.392 | Sell | ||
| Bull/Bear Power(13) | -32.604 | Sell | ||
Moving Averages
Summary: Strong SellBuy: 0Sell: 12
Jan 23, 2026 21:05 GMT
Name | Simple | Exponential | |||
|---|---|---|---|---|---|
| MA5 | 5101.44 Sell | | 5101.37 Sell | | |
| MA10 | 5115.53 Sell | | 5110.79 Sell | | |
| MA20 | 5123.65 Sell | | 5117.97 Sell | | |
| MA50 | 5129.28 Sell | | 5156.33 Sell | | |
| MA100 | 5259.56 Sell | | 5222.85 Sell | | |
| MA200 | 5329.13 Sell | | 5233.88 Sell | | |
Pivot Points
Name | S3 | S2 | S1 | Pivot Points | R1 | R2 | R3 |
|---|---|---|---|---|---|---|---|
| Classic | 5071.32 | 5081.47 | 5087.6 | 5097.75 | 5103.88 | 5114.03 | 5120.17 |
| Fibonacci | 5081.47 | 5087.69 | 5091.53 | 5097.75 | 5103.97 | 5107.81 | 5114.03 |
| Camarilla | 5089.25 | 5090.74 | 5092.24 | 5097.75 | 5095.22 | 5096.72 | 5098.21 |
| Woodie's | 5069.3 | 5080.46 | 5085.58 | 5096.74 | 5101.86 | 5113.02 | 5118.15 |
| DeMark's | - | - | 5084.53 | 5096.22 | 5100.81 | - | - |
FAQ
From a Technical Analysis Perspective, Is Booking a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Do the Moving Averages for BKNG Currently Stand?
The moving averages for Booking show a Strong Sell outlook, considering moving averages ranging from MA5 to MA200, with 0 Buy signals and 12 Sell signals.
What Is the Current Status of the Technical Indicators for Booking?
The technical indicators for Booking are in a Strong Sell position based on daily analysis, with 0 signals on buy indicators and 9 sell signals.
What Is BKNG's 14-Day RSI?
The current Relative Strength Index (RSI) of BKNG over the 14-day period is 43.930, which suggests that the stock is a Sell.
What Is BKNG's MACD?
BKNG's MACD is -11.020, which suggests that the stock is a Sell.
What Is BKNG's 5-Day Moving Average?
BKNG's 5-day moving average is 5101.44, suggesting that the stock is a Sell.
What Is BKNG's 50-Day Moving Average?
BKNG's 50-day moving average is 5129.28, suggesting that the stock is a Sell.
What Is BKNG's 200-Day Moving Average?
BKNG's 200-day moving average is 5329.13, suggesting that the stock is a Sell.
What Is the Fibonacci Pivot Point Performance Value for BKNG?
The Fibonacci pivot point performance value for BKNG is 5097.75.
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